Most still think personalization means dropping a company name or referencing the prospect’s college.
That’s table stakes, and buyers see through it.
What actually cuts through is when you share something about their business they don’t already know:
*A competitor’s move
*A market shift
*A signal they’re ignoring
This is wild how fast it flips the dynamic: instead of you chasing them, they lean in and want to hear more.
The trick is to package the insight in a way that flows naturally into your value prop.
Don’t overcomplicate it.
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