How to determine which campaigns are worth testing.

Not all campaigns are worth testing. 

First, you need to determine if there are at least 200 leads that fit that criteria. If not, we consider that a “one-off” campaign. 

One-off campaigns are still useful, but they aren’t great for automated email campaigns. We want to save those for when we get to a multi-channel strategy to make the most of them. Or for when we need quick meetings. 

Go through all the campaign ideas and label the ones that meet this criteria.