3 go-to strategies when your prospect isn’t actively shopping.

 

1. The Comparison Bomb

Still missing key incident alerts. Want a side-by-side breakdown?”

Create a little FOMO. You're not saying they're doing something wrong, you're hinting that others are doing it better.

This works especially well with execs. Because what do execs care about more than anything?

What their peers are doing that’s new, cutting-edge, and just might make them look behind.

You can’t get on their priority list if they aren’t in the right awareness stage. But you can make them think they’re missing something that already is.

2. The Invisible Cost Angle

“CPA engineers spend 5–10 hours a week untangling codes and chasing down undocumented benefits, but that time never shows up on any report. It just quietly kills sprint velocity.”

The best problems to highlight in outbound aren’t always the loud, obvious ones — they’re the silent ones your prospect has learned to live with.

3. The “Why Now?” Trigger

“Google’s phasing out third-party cookies, and marketing teams without a first-party data strategy are already seeing weaker retargeting performance. The gap’s only going to widen this quarter. Want to see how others are adapting?”

This works because it:

References a clear, time-sensitive shift Creates urgency Positions the solution as part of what top performers are already doing

Thanks for reading!

Sell the Problem (Not the Solution)

 

Nobody cares about your product if they don’t believe they have a problem.

That’s why most emails that pitch the product fall flat. Especially when you’re selling something new or nuanced.

Here’s an example from a client that sells a recruiting automation tool:

Bad message:

“Save hours per week using our AI-powered recruiting assistant.”

Better message:

“Most hiring managers are still spending 5–8 hours per week screening resumes manually. We found that most of them don’t realize how much qualified talent they’re missing because they can’t get to every applicant in time.”

This reframes the product from "automation" to "talent loss". A much harder problem to ignore.

Here’s another example from a client selling an internal knowledge platform:

Bad message:

“Centralize your company knowledge in one easy-to-use platform.”

Better message:

“Most teams don’t realize how much time they waste answering the same internal questions over and over. When knowledge lives in Slack threads and individual brains, scaling breaks down fast. Especially when onboarding new hires.”

People Building Right Now

If you are an entrepreneur reading this, know this:

Your work matters.

Your perspective matters.

Your leadership matters.

Whether you are running a growing company, launching your first service, or expanding into new markets, you are part of a long and powerful legacy of people who dared to build.

And if you support businesses, keep doing that. Refer them. Share their work. Speak their names in rooms full of opportunity.

Because when entrepreneurs rise, entire communities rise with them.

We celebrate your courage, your creativity, and your commitment to growth.

Keep building.

Keep leading.

Visibility Matters

Here is something we know to be true.

Talent alone is not enough.

Hard work alone is not enough.

Entrepreneurs deserve visibility. They deserve to be discovered. They deserve to have their products and services seen by the people who need them.

Too often, incredible business owners build quietly. They serve faithfully. They deliver excellence. Yet they remain harder to find than they should be.

This month, as we celebrate people in business, we also encourage them to take up space. To make their presence known. To ensure their work is discoverable.

If you are building something meaningful, the world should be able to find you.

The Power of Women Who Build

When women start businesses, they do more than generate revenue. They create opportunity. They hire employees. They support families. They strengthen communities.

They solve problems that others overlook.

They bring empathy into industries that desperately need it.

They create spaces where other women feel seen, supported, and empowered.

That is leadership.

And leadership does not always look loud. Sometimes it looks like consistency. It looks like showing up every day. It looks like sending one more email, making one more call, serving one more customer with excellence.

Positioning beats persuasion.

You don’t need to constantly convince people to work with you.

You just need to make it obvious why they should.

That’s the power of positioning.

Here are 3 ways strong positioning changes everything:
 
1️⃣ You attract the right opportunities without constantly selling.

When you clearly position yourself as the expert in a specific area, people already understand the value you bring.

Instead of chasing opportunities…

The right ones start finding you.

2️⃣ You build authority and credibility in your market

Strong positioning sends a clear signal:

“This is what I’m known for.”

Over time, your audience begins to associate your name with a specific result or solution.

That’s how reputations, and authority, are built.

3️⃣ You make the buying decision easier

Confused buyers don’t buy.

Clear positioning removes friction.

When people instantly understand who you help and how you help them, they can quickly recognise you as the right person to solve their problem.

Remember:

Persuasion works hard.

Positioning works automatically.

Focus on being known for something specific.

Everything else becomes easier.

👉 P.S. What do you want to be known for in your industry?

Own property? You're probanly depreciating it wrong.

If you own commercial or single rental property and you’re using standard depreciation, you’re spreading deductions over 27 or 39 years. Cost segregation accelerates that timeline dramatically.

Standard depreciation is painfully slow.

You’re waiting decades for deductions you could take right now. Certain building components qualify for 5, 7, or 15-year depreciation instead.

Six-figure deductions aren’t rare.

Business owners with properties worth $500K+ routinely unlock $80K–$200K in accelerated deductions. Your CPA likely never ran this analysis.

It takes 60-seconds to identify the opportunity.

Your property is one of your biggest assets. Make sure it’s also your biggest deduction. Stryde shows you exactly what you’re leaving behind.