Here’s something most people overcomplicate on LinkedIn.
It’s not about posting every day.
It’s about having a clear, repeatable rhythm.
And the latest algorithm is all about highlighting content that stays within common themes that you post and comment about.
In fact, commenting is more important than it ever was.
We find many of our clients struggle with sticking to a consistent method for commenting and posting.
Having one of those days when the news cycle, your kids, or your miles-long to-do list feels impossible to deal with? While a bit of stress can be motivating, too much of it will leave you feeling tired, anxious, and on edge.
It’s a lot. Luckily, there are simple ways to help you lower the volume on stress and regulate your nervous system. Give one (or all!) of these exercises a try next time you need a breather:
 | Physiological sigh — two quick inhales through the nose, then a long exhale through the mouth. |
| Hum, sing, or laugh — may feel silly, but it can help stimulate the parasympathetic nervous system. |
| Put your feet on the ground — if you’re barefoot, even better. “Earthing” can help rebalance your nervous system. |
 Most business owners believe they are building freedom. |
What they are often building is a better paying job. |
There is a difference between earning cash and owning the machine that produces it. |
One requires constant effort. |
If your income stops the moment you stop working, you are still tied to the wheel. |
Ownership changes the game. |
When to add a note vs leave it blank
If your note is going to be generic or beggy → leave it blank.
If you actually have a specific, personal reason → add a short
note.
Bad examples
“Hi Bill! Please accept my connection request. I would love to
have you in my network.”
“Hi [Name]! Let me know if I can ever be of service.”
These feel:
One-sided (“do something for me”)
Template-y
Slightly desperate
Better connection-note templates
ULTRA-SIMPLE, CASUAL:
“Hey [Name], stumbled across your profile in my feed today – would
be great to connect.”
Key: short, specific, zero ask for time.
SHORT, CASUAL, HUMAN
Read it out loud. Does it sound like something you’d actually say to a
friend?
PERSONALIZED IN THE FIRST SENTENCE
Call out something specific to them:
A post
Their role / company
A recent event (funding, launch, hiring, etc.)
A fun detail (tattoo, location, quote, etc.)
CLEAR WHY-THEM + WHY-NOW
Don’t make them wonder “Why did I get this?”
LOW-FRICTION, CLEAR NEXT STEP
Usually something like:
A specific, easy question
Or an offer to share something genuinely useful (resource,
snapshot, idea)
DIRECT BUT NOT THIRSTY
It’s okay to state what you do and how you can help, just don’t be
weird, needy, or over-eager
Don’t open with “here’s what we do + 30-minute call?” right away.
That includes copying your cold email (with the subject line!) into a
DM.
DON’T REUSE COLD EMAILS AS DMS
Especially not with “Subject:” still in there. It screams lazy +
automated.
NO BAIT-AND-SWITCH
No “hey, how are you?” with a hidden agenda.If they can feel you’re
hiding a pitch, they’ll ignore you. Be upfront about why you’re there
without being pushy.
DON’T SEND ESSAYS
Long, dense DMs get skimmed or skipped. You have a tiny attention
window, respect it.
DON’T ASK FOR A MEETING IN THE CONNECTION NOTE
“Any 20 minutes in the coming days to connect?” on first touch is too
much, too soon, especially inside the connection request.
AVOID NEEDY / VAGUE LINES:
“Please accept my connection request.”
“I’d love to have you in my network.”
“Let me know if I can ever be of service.”
These sound desperate or generic and don’t say why connecting
helps them
1️⃣ Foundation: “If only I'd done the work.” Small early-life decisions can add up to negative consequences later on.
2️⃣ Boldness: “I wish I took the chance.” Overwhelmingly, people regret playing it safe and not taking risks when they could. It’s especially true in careers.
3️⃣ Moral: “I wish I did the right thing.” Most people want to do the right thing and regret taking the low road.
4️⃣ Connection: “If only I’d reached out.” When relationships drift apart, it can feel awkward to reach out, but regrets often follow inaction.
💡The lesson: Don’t avoid regrets. Your persistent regrets are a “knock at the door” about what truly matters to you. Audit them to find values, and use that data as an engine for change. There is evidence that it can help us become better problem solvers, negotiators, strategists and find more meaning in life.
