8 CTAs for Cold Email and When and Why To Use Them.

 

1. “Feel free to forward this along to [Direct Report’s Name]”

When to use it:

When you're emailing someone senior who likely isn’t the day-to-day owner.

Why it works:

Removes pressure Gives them an easy “out” Turns the email into internal validation instead of a sales pitch

This works especially well with:

Execs IT leaders Ops leaders Finance leaders

You’re not asking them to act, just to route the email.

2. “Would you be the best person to speak to this about? Or should I get in touch with [Direct Report’s Name]?”

When to use it:

When selling into an ICP where the main point of contact is not clear.

Why it works:

Binary choice = easier reply Shows you’ve done some homework without overdoing it

This is one of the highest reply-rate CTAs we use. Especially in mid-market accounts.

3. “I know you’ve got a million other priorities, mind if I check in from time to time?”

When to use it:

When selling a product where most people already have a solution, and they’re only going to consider it during renewal season (e.g. CMS tools, CRM tools, etc.).

Why it works:

Acknowledges reality De-escalates the sale Easy to say yes to

This is a long-game CTA when nothing else is working.

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4. “Can I send over a 1-minute video I made for you?”

When to use it:

When the value is easier to show than explain. Especially when you sell a complex product with many features and functionalities.

Why it works:

Feels personal without being heavy Plays into their curiosity

One rule of thumb for the video is always:

First 20 seconds: Explain why you reached out to them Second 30 seconds: Show the highest impact part of your product/service Last 10 seconds: Ask for a meeting

5. “If this is relevant, would you like more information?”

When to use it:

When you want the lowest-friction response possible.

Why it works:

Non-pushy Non-assumptive Easy to answer quickly

When to use this CTA,  focus the rest of the email on the pain point and give very little away about your solution or value prop.

You want them to resonate with the problem and be curious enough about the solution that they’ll say yes.

6. Offer-Based CTAs (Good Default)

Examples:

“Want me to send over the checklist we use?” “I can share a short breakdown if helpful.” “Happy to send the framework if you want it.”

When to use it:

When you have a GOOD free offer. Like a free trial, resource, event invite, or an “audit” of some kind.

Why it works:

Cold outbound converts best when:

The CTA actually delivers value The prospect stays in control

If you don’t have a concrete offer, then this CTA won’t work.

7. Time-Based CTAs (Seasonality Matters)

Example:

“Would you be open to reconnecting at the end of January once the new-year craziness settles down?”

When to use it:

End of year Beginning of year Quarter transitions Budget cycles Holidays

Why it works:

Respects timing Feels human, not automated

8. “Do you already have a solution for [process]?”

When to use it:

As a final follow-up.

Why it works:

Low-effort reply Often leads to real context Invites closure instead of chasing

Use this one when you're selling into a highly competitive market where you just want insight on why the message isn’t converting, rather than to book a meeting right away.

Every year, the same thing happens.

Business owners wait until April to think about taxes.

By then, it's too late.

The return is filed. The check is written. The overpayment is locked in.

Then they say, "Next year, I'll plan ahead."

But next year comes, and the cycle repeats.

January turns into February. 

February turns into March. 

March turns into panic.

And suddenly you're back on the phone with your CPA, asking how much you owe.

Here's the truth - the business owners who pay the least in taxes aren't doing anything complicated.

They're just using the free 60-second online app to locate specialized tax incentives, some of which can be taken year after year..

They're projecting income. 

They're implementing strategies throughout the year.

The Stryde app helps you break the cycle.

It identifies savings through specialized tax incentives, financial audits, and employer strategies—helping businesses reclaim lost cash flow from multiple overlooked areas.

2026 doesn't have to be another year of overpaying.

Start planning now, you've still got 7 months!!

Think You Should Have It Figured Out?

Have you ever caught yourself thinking, “I should have this figured out by now”?

It’s such a quiet pressure we carry, especially as business owners. We’re used to being the ones with the answers. The planners. The problem-solvers. The ones everyone relies on.

But the truth is, even when we have a plan, life doesn’t always follow it.

And that doesn’t mean you’re doing anything wrong.

Today, you’re allowed to figure it out as you go.

Whether you’re building a firm, navigating a busy season, or simply trying to be present in the middle of everything on your plate, it’s easy to fall into the trap of thinking you need more confidence, more clarity, or more certainty before taking the next step.

But what if that’s not how it works?

What if confidence isn’t something you wait for, but something you build?

Not all at once, but in small, courageous decisions. In choosing to trust yourself, even when things feel uncertain.

So if things feel messy right now, or not quite how you expected, take a breath.

You’re not behind. You’re in the middle of becoming.

And that’s exactly where you’re supposed to be.

Step into this new season feeling strong!

When that calendar flipped, it was easy to feel pressure to “start strong,” to set big goals, and to suddenly become a brand-new version of ourselves overnight. But I want to offer a gentler invitation: start with compassion and clarity. Because so often, what holds us back isn’t a lack of capability—it’s a quiet belief we’ve been carrying for a long time.

Limiting beliefs can be sneaky. They don’t always sound dramatic. Sometimes they sound practical:

“It’s not the right time.” “I’m not ready.” “I’m too behind.” “This is just how it is.”

And if we’re not paying attention, those thoughts can start to shape what we reach for, what we avoid, and what we decide is “possible” for us.

Here’s the truth I want you to hear as we for the rest of the year: you are allowed to question the story.

You are allowed to notice the pattern and choose a new direction—without needing proof first, without needing permission, without needing to have it all figured out.

If you’ve felt stuck, my encouragement is simple: don’t try to bulldoze your way forward. Instead, get curious. Pay attention to the words you say to yourself when you’re overwhelmed or discouraged. Notice where you shrink or postpone or dismiss what you want. And then—just for today—practice a different thought that creates space:

“What if this is possible for me?”

“What would I do if I trusted myself?”

“What’s one small step I can take next?”

This year doesn’t have to be built on hustle. It can be built on alignment. On faith. On steady, courageous steps taken by anyone who is learning to believe themselves again.

Loneliness gets louder the more you grow.

The weight of being the one who "has it all together" builds slowly until you either drop it or drown in it.

Most people don’t need more success.

They need to feel safe again. Grounded. Connected to something real.

Everyone shows the win. Almost no one shows the cost.

That disconnect creates fake pressure. Stop comparing your reality to someone else's image.

Clarity kills confusion.

When you're feeling stuck, get clear on what actually matters. Not what looks good. What feels right.

Pressure doesn’t mean failure.

It usually means you're growing past what used to be comfortable.

Your story helps more people than your silence.

Say the hard thing. You’re not the only one thinking it.

The right environment keeps you grounded.

This is why I stay connected with guys who are real, not just rich.

Most breakdowns start with burnout.

Burnout starts when you're living out of alignment. Not just overworking.

 

Three Challenges for You TODAY

1. Write down the 3 things that still matter to you when no one’s looking.

That’s your compass.

2. Text or call someone today.

Don’t wait until you're at your limit. Reach out now. You’re not alone.

3.Create one non-business win this week.

Something just for you. Not for money. Not for content. Just for your soul