Business Cost Reduction

Wednesday, August 12, 2026

Seven strategies for marketing in a recession.

1. Clarify strategic direction

2. Focus on brand-building

3. Maintain stability

4. Meet the moment

5. Appreciate existing customers

6. Optimize your marketing channel mix

7. Learn from past recessions

The cardinal rule of recession marketing is keep going. Your marketing strategy might change, but you can’t stop trying to connect with customers.

Tuesday, August 11, 2026

See What You're Leaving on the Table

Think your business is already optimized? Maybe. But most businesses still contain untapped potential.

For over 23 years, GMG has helped businesses uncover more than $37 billion in tax savings through engineering-based Cost Segregation studies.

A quick 4-question survey helps determine whether moving forward makes sense—no pressure, just clarity.

Let’s see about what’s possible.

Slammed one month. Starving the next.

Most business we are either slammed or starving.

When searches are coming in, marketing stops. Who has time? There are clients to update, offers to negotiate. The business is moving and that feels like winning.

Then the searches close out.

The calendar goes quiet.

And suddenly you're back to cold outreach, chasing leads that went cold three months ago, wondering why no one is calling. So, you pick up the phone. You send the emails. You post a couple times. You get a placement. You get busy again. Marketing stops again.

Rinse and repeat.

Here's the hard truth most business owners don't want to hear: the feast/famine cycle is not a market problem. It's not a timing problem. It's a positioning and infrastructure problem.

When your pipeline depends entirely on who you're actively talking to right now, you have no compounding. Every month starts at zero. Every slow period feels like a crisis, because it is one. You're not building anything between searches. You're just surviving them.

The astute who break this cycle aren't working harder. They aren't making more calls.

They've built something that works while they're on searches.

A clear point of view the market recognizes and repeats. A network stocked with the right buyers; not just random connections accumulated over time. Content that builds trust before the first call ever happens. A follow-up engine that stays warm whether they're slammed or slow.

When those four things are in place, the math changes completely. Busy periods don't just produce revenue. They produce pipeline. The work you do today is still paying off ninety days from now. That's the difference between competing and compounding. One resets every month. The other builds.

If you're in another slow period right now, or you can feel one coming, this is worth your time.

Monday, August 10, 2026

Can One Hire Change Everything?

Most owners spend too much time thinking about cost when they hire.

Salary.
Benefits.
What it will do to payroll.

But the real question is different.

What happens when you bring in someone who actually moves the needle?

Someone who finds opportunities you did not see.

Someone who connects people and ideas quickly.

Someone who solves problems without waiting to be told what to do.

One A player can change the speed of an entire company.

These post are crushing it right now on Linkedin.

Here is what’s quietly effective, what’s a waste of time, and where people are actually getting traction.

And here’s one you probably don’t want to hear…

LinkedIn posts with photos, especially selfies, are crushing it right now.

Recent algorithm reports show that LinkedIn favors posts with images more than almost any other type of post.

So yes. Bust out your phone and snap a selfie of your beautiful mug with your next LinkedIn post.

Then let me know how it performs.

Larry