Prime times to post on X.

The best time, day, and post format for maximum engagement on X (formerly Twitter):

Posting times might not be as vital as they were in Twitter's early days, but they still seem to affect content performance on X. (We’ll use the names interchangeably here, as many folks still refer to X as Twitter.)

Peak posting time: Tuesday at 9 a.m. is the #1 time for engagement, followed closely by Wednesday at 10 a.m. and 9 a.m.

Best days: Wednesday, Tuesday, and Thursday are the highest-performing days.

Worst time to post: Saturday and Friday see the lowest engagement levels across the platform.

Consistency matters: Mid-morning (9 a.m. – 11 a.m.) on weekdays is the most reliable window for engagement.

The top three times for engagement are:

Rank Best Time to Post Day

🥇 1st 9 a.m. Tuesday

🥈 2nd 10 a.m. Wednesday

🥉 3rd 9 a.m. Wednesday

The best time to post on Twitter or X is 9 a.m. on Tuesday. Tweets posted at this time tend to have the highest engagement rates, according to our analysis of more than 8.7 million tweets.

The next best time to post on Twitter is Wednesday at 10 a.m., followed by Wednesday at 9 a.m.

On most weekdays, the peak hours are similar. Engagement tends to pick up in the early morning, peaking at around 9 a.m. on most days, and petering out in the early afternoon, towards the end of the workday.

Whether you're in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.

Who You Spend Time With Sets Your Pace

 

Most people think growth comes from learning more.

Reading more. Planning more. Thinking more.

That helps.

But real shifts happen when your environment changes.

When you are around people operating at a higher level, something different happens.

You see what is actually possible. You move faster. You tolerate less from yourself.

Standards are not taught.

The U.S. tax code is over 70,000 pages long.

It changes every 2–4 years. Your CPA files your return using a fraction of it — and the rest? That’s where your business savings are hiding.

Complexity isn’t the enemy — ignorance is

The tax code is packed with legal strategies for business owners. The problem isn’t that they don’t exist — it’s that nobody’s showing them to you. Your CPA uses the same pages every year Preparers stick to what they know. They’re not digging into depreciation rules, niche credits, or entity elections that could save you five figures annually. The tax code was written with business savings built in. You just need someone to find them. Stryde does that in minutes — not months. Show me what I’m missing

Great Instagram feature.

 

Instagram and TikTok now let you pin up to TWO comments on your Reels and TikToks.

Two!! And honestly?? Most creators are sleeping on this feature entirely. So, let's fix that 

Here's why this is such a big deal: your comment section is prime real estate. It's one of the first things people check after watching your video. So why not use it strategically?

Here are some of my fave ways to use both pin spots 

 If you're a creator:
Pin a top comment that adds to the story. Something like "this is so true, I did this and got 500k views in a week!". Social proof likethis builds  SO much trust and keeps people engaged longer.

Pin your own comment with extra value. Drop a link, a resource, or a "save this for later" reminder. You can even tease the next video here to drive people back to your page.

 If you're a business owner or selling something:

Pin a comment with your offer or link. Something like "Want the full tutorial? Link in bio!". This turns every video into a soft sales tool without being pushy.

Pin a glowing customer comment. Let your community sell for you! A real testimonial right at the top of your comments? That's powerful.

The combo that works SO well: Pin one comment for social proof (from a viewer or customer) and one comment from yourself driving people to take an action. Chef's kiss 

Seven strategies for marketing in a recession.

1. Clarify strategic direction

2. Focus on brand-building

3. Maintain stability

4. Meet the moment

5. Appreciate existing customers

6. Optimize your marketing channel mix

7. Learn from past recessions

The cardinal rule of recession marketing is keep going. Your marketing strategy might change, but you can’t stop trying to connect with customers.

See What You're Leaving on the Table

Think your business is already optimized? Maybe. But most businesses still contain untapped potential.

For over 23 years, GMG has helped businesses uncover more than $37 billion in tax savings through engineering-based Cost Segregation studies.

A quick 4-question survey helps determine whether moving forward makes sense—no pressure, just clarity.

Let’s see about what’s possible.

Slammed one month. Starving the next.

Most business we are either slammed or starving.

When searches are coming in, marketing stops. Who has time? There are clients to update, offers to negotiate. The business is moving and that feels like winning.

Then the searches close out.

The calendar goes quiet.

And suddenly you're back to cold outreach, chasing leads that went cold three months ago, wondering why no one is calling. So, you pick up the phone. You send the emails. You post a couple times. You get a placement. You get busy again. Marketing stops again.

Rinse and repeat.

Here's the hard truth most business owners don't want to hear: the feast/famine cycle is not a market problem. It's not a timing problem. It's a positioning and infrastructure problem.

When your pipeline depends entirely on who you're actively talking to right now, you have no compounding. Every month starts at zero. Every slow period feels like a crisis, because it is one. You're not building anything between searches. You're just surviving them.

The astute who break this cycle aren't working harder. They aren't making more calls.

They've built something that works while they're on searches.

A clear point of view the market recognizes and repeats. A network stocked with the right buyers; not just random connections accumulated over time. Content that builds trust before the first call ever happens. A follow-up engine that stays warm whether they're slammed or slow.

When those four things are in place, the math changes completely. Busy periods don't just produce revenue. They produce pipeline. The work you do today is still paying off ninety days from now. That's the difference between competing and compounding. One resets every month. The other builds.

If you're in another slow period right now, or you can feel one coming, this is worth your time.