In reality, there are only two types of emails you need in a cold email sequence.

 

Before you write a single email, you need to answer a few things:

• Who's the persona?
• How are they getting the job done without you?
• What are the top two pain points you solve for them?
• What signals tell you they're probably feeling those pain points right now?
• What's your value prop in plain language (the way a happy customer would describe it)?
• What collateral supports that?

Once you have that, the actual email writing is pretty simple.

Email #1: Value emails

These are your openers. New thread. They do the most work.

The framework:

• Sentence 1: Mention the signal
• Sentence 2: Describe their current process and the pain that comes with it
• Sentence 3: Your value prop
• Sentence 4: CTA

Example:

Hey [name], I saw you're opening a new office in [city] — are you planning to hire locally in 2024?

I hear from a lot of talent acquisition teams that they post on social sites and end up buried in unqualified applicants.

We have a portal of local candidates for [position] with industry experience. You can watch their pitch videos before ever scheduling an interview.

Would you be open to checking it out?

P.S. Here's a quick video of how it works.

Email #2: Context emails

These are your follow-ups in the same thread. Shorter. Two jobs: give the first email another shot at being seen, and add something you didn't include the first time.

Cold emails try to say too much at once. Context emails fix that. Save your social proof, your case study, your product screenshot for here.

Example:

Hey [name], [customer] opened a new office this year too. We helped them fill 3 positions in under 30 days, without sitting through dozens of interviews.

More on their experience here.

No hard CTA needed. Just give the reader more context.

The highest-performing version of a context email is usually a product image. A lot of value props are hard to explain with text alone. A screenshot does the work faster.

The sequence:

• Day 1: Value email (Signal #1, Pain Point #1)
• Day 3: Context email
• Day 7: Value email (Signal #2, Pain Point #2)
• Day 10: Context email

You don't need 20+ step sequences. You need four relevant emails sent to the right people.

P.S. What does WOTC mean?  

https://vimeo.com/530417826?share=copy

Your Conversations Are Telling On You

 

Want to know where someone is headed?

Listen to what they talk about.

Not for five minutes.

For five months.

The topics that dominate someone's conversations usually reveal their focus.

Their priorities. Their standards. Their expectations.

Some people spend every conversation talking about problems.

Others spend their time talking about opportunities.

Some talk about who let them down.

Others talk about what they are building next.

That difference matters more than most people realize.

Because eventually your conversations shape your actions.

And your actions shape your results.

The people around you matter too.

You start thinking like the rooms you spend time in.

You adopt their habits. Their standards. Their beliefs about what is possible.

That can work for you or against you.

Your life builds credibility.

Your words share the truth. 

Reflection

If someone asked you today why you live differently — what would you say?

Action

This week, write down your testimony in three to five sentences. 
Practice it. 
Be ready.

So you mean I don't ask to get on a call right away?

Absolutely not.

That's like going on a date for the first time and asking someone to marry you!

You wouldn’t be that aggressive on a first date, right? (at least I hope not).

That is exactly what most outbound messaging sounds like.

"Hey, would love to grab 30 minutes."

"Can I show you a demo?"

"Here's my calendar."

Slow down cowboy.

People need to be wined and dined first. Build rapport. Create curiosity.

Earn the next step. Stop pitch-slapping people.

The gap between what we say we're going to do and what we actually do.

Not the big stuff. Not the commitments we make out loud to other people, the ones with witnesses and deadlines and consequences. Those we tend to keep. I'm talking about the quieter ones. The promise you make to yourself at 9pm about how tomorrow morning is going to go. The plan you write down with full intention and then quietly abandon by noon. The thing you said yes to before you even had a chance to think about whether you meant it.

Most used to think that gap was a discipline problem. That if they just tried harder, wanted it more, got up earlier, they could close it. And for a long time they kept trying to close it that way. More structure, more willpower, more pushing through.

What we've learned is that the gap doesn't close by pushing harder. It closes by being more honest. Honest about what the day can actually hold. Honest about which commitments are real and which ones just feel responsible to say out loud. Honest about the difference between a plan that fits your life and one that fits the version of your life you wish you had right now.

When we started making smaller, truer commitments, something shifted. Not in a dramatic way. But slowly, we started trusting ourselves again. And that trust turned out to be the thing we had been trying to build all along.

You don't need a perfect system. You need promises you can actually keep.

Average People Want You To Stay Average

 

Any moment you start thinking bigger, people get uncomfortable.

Not everybody. But enough people to notice.

You start hearing things like:

“Why risk it?” “You already have enough.” “Slow down a little.”

Sounds harmless.

But a lot of the time those comments are coming from people who stopped pushing themselves a long time ago.

People who normalized playing small.

Meanwhile the people actually building big lives are doing the opposite.

They are expanding. Hiring. Investing. Taking calculated risks.

Not because they are reckless.

Because they understand growth requires movement.

The dangerous part is average thinking sounds responsible.

That is why so many people fall into it without realizing it.

Struggling to generate consistent engagement?

Many professionals and business owners spend countless hours creating content…

Yet they still struggle to generate consistent engagement, quality leads, and meaningful business conversations.

They post regularly. They try different ideas. And they work hard to stay visible.

But often, they are relying on instinct instead of insight.

Without reviewing analytics, testing strategies, or analysing audience behaviour, it becomes difficult to understand what is actually working and what needs improvement.

Success is not built on guesswork.

It is built on awareness, testing, refinement, and consistency.

The professionals achieving the best results on social media are not simply posting content randomly…

They are studying their audience, measuring performance, analysing patterns, and continuously improving their strategy.

Because when you combine creativity with data-driven decision-making…

Your content becomes more targeted. Your engagement becomes more meaningful. And your business results become far more predictable.

Sometimes…

One small insight from your analytics can completely change the direction of your growth.