Create the Perfect Facebook Business Page to Promote Your Small Business

To create a Facebook Business Page, log in with your personal Facebook account and go to https://www.facebook.com/pages/creation/

Once there, see two options:

Business or Brand and Community, or

Public Figure

Click Get Started under Business or Brand.

Fill out your basic business info.

After you select Business or Brand, you’ll be asked for a page name and category. Keep in mind that you can change your category later on, but your page name is forever.

The category you choose will determine what other fields you’ll need to fill in. For example, if you select Restaurant, you’ll fill in the address and phone numbers for your location(s) along with your business hours.

Add a profile photo and cover photo.

Social media image size standards are important — if you use the wrong size, you could end up with awkward cropping or pixelated images, so keep these recommended image sizes handy.

Facebook profile image size: 170 x 170 pixels

Facebook cover photo image size: 820 x 462 pixels

Your profile picture will appear as your icon every time your page’s content shows up in the Facebook News Feed and when you comment on other posts. Ideally, this will be your company logo. Square dimensions are best, but Facebook will crop the photo into a circle for ads and posts, so leave empty space around the edges. When you upload the image, you can preview the crop and make adjustments.

Your Facebook cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors.

According to Facebook, your cover photo is displayed at different sizes on desktops and smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. In our experience, 820 pixels wide by 462 pixels tall seems to work best for both mobile and desktop. But make sure you keep important text and design elements in the center of the image and preview how the image will appear on mobile and desktop.

If you don’t have a designer on staff to help out with images, free tools such as Canva have pre-made templates that you can customize, or you can simply enter in the custom dimensions and create your own image. You can even upload a cover video or feature a slideshow of images.

Fill out your page information completely

Google indexes Facebook Business Pages, so the text you include on your profile can help you rank in global and local search engine results. When you create a Facebook Business Page, you’ll see tips that guide you through filling out all your page information. If you need to go back to make changes, go to your page’s About tab and click Edit Page Info.

Here are the fields to fill out:

Username — Adding a username makes your page easier to find because the name appears in your URL (Facebook.com/YourUserName) instead of a string of randomly generated numbers.

Description – Let people know what your page is about in 255 characters.

Categories – Categories can help people find your page. Choose up to three categories.

Contact information – If you have a business phone number, website, and email address, add them here.

Location – If you have a physical store, share your address here. You can also include a service area.

Hours – If you are only open during selected hours, state them here.

More – Here you can add a list of your products, price range, and a link to your privacy policy.

All of these details will appear in the About section of your Facebook Page, where you can add even more information, such as your business’ story, awards, menu, etc.

Add collaborators to your page.

If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access and assign roles to various folks. To add collaborators, go to your page settings and the Page Roles section. You can type in the name of any Facebook friend or person who has liked your page. Alternately, you can type in an email address associated with a Facebook account. Either way, you must be Facebook friends with anyone you add as a collaborator.

Role options include:

Admin – Complete and total access to everything.

Editor – Can edit the page, send messages, and post as the page, create Facebook Ads, see which admin created a post or comment, and view insights.

Moderator – Can respond to and delete comments on the page, send messages as the page, see which admin created a post or comment, create ads, and view insights.

Advertiser – Can see which admin created a post or comment, create ads, and view insights.

Analyst – Can see which admin created a post or comment and view insights.

Optimize your Facebook Business Page

Once you fill out the basics, you can further optimize your page with customization options. While on your page, click on the More drop-down menu and select Edit Tabs. From there, you can select templates that cater to different types of businesses such as Nonprofit, Shopping, Services, Restaurants & Cafes, etc.

Each template has a default call to action (CTA) button and tabs that you can preview by clicking on the template. For example, the Restaurants & Cafes template changes your primary CTA button to Get Directions and includes tabs for your menu, offers, reviews, and photos. Once you select a template, you can customize your tabs by either removing the ones you don’t need or rearranging them to list the most important ones first.

Schedule a baseline of Facebook posts before promoting your page

While it’s tempting to share your professional Facebook page the second you finish creating it, we recommend you get some content ready before you start inviting all your friends to Like the page.

Before you promote your page, publish three to five posts and have at least another week’s worth of content planned out and scheduled. Experiment with different types of social media content such as video, images, short text posts, long text posts, links, Facebook Lives, Facebook Stories, etc.

When your page is promotion-ready, link to it on other social media networks and your website, and then invite friends to Like the page. If you have page collaborators, they can send invites to their friends as well.

How often you should post on every social media platform

Consistency is king, regular posting means 5x more engagement.

• Facebook: 1–2 posts/day
• Instagram: 3–5 posts/week
• TikTok: 2–5 posts/week
• Twitter (now X): 3–4 posts/day
• LinkedIn: 2–5 posts/week
• Pinterest: 15–25 pins/day
• YouTube: 1 video/week
• YouTube Shorts: 1–3 videos/week

“I’m not replaceable”

Tired of hearing people confidently declare that they’re “not replaceable.”

That kind of confidence sounds strong, but in this market, it can actually be reckless.

Because if the last few years, or even months, have taught us anything, it’s that uncertainty is real. AI is accelerating. Automation is improving. Clients are under pressure. Decision cycles are tighter. Budgets are scrutinized. And loyalty is no longer assumed.

So when someone casually says, “I’m not replaceable,” my first question is: according to whom?

If your expertise lives mostly in private conversations…
If your best thinking is never articulated publicly…
If your process is invisible…
If your positioning sounds similar to everyone else in your niche…

Then, I’m sorry, but your clients and the broader market has no reason to see you as irreplaceable.

And that’s the part most people don’t want to face.

It’s time to take your hands off your eyes and ears. Here are 3 truths you need to look at. 

1. Being skilled is not the same thing as being positioned.
2. Being experienced is not the same thing as being differentiated.
3. Caring deeply about your clients does not automatically translate into perceived value.

Value today must be demonstrated, not assumed.

If your clients cannot clearly articulate why you are different, if they cannot point to your perspective, your method, your proof, then you are competing on relationship and convenience. And relationship and convenience can always be disrupted.

This is not about fear for the sake of fear. It’s about clarity.

You don’t become unreplaceable by repeating it. You become unreplaceable by building a visible point of view that challenges how your market thinks, by making your process tangible so people understand how you win, and by stacking proof in a way that compounds authority over time.

That is what creates insulation.

That is what creates leverage.

That is what shifts you from “one of many” to “the standard.”

Remember, in a market this uncertain, confidence alone isn’t protection.

Positioning is!!

The entire purpose is to find savings.

We're going to tell you something your CPA won't.

They don't make money by saving you money.

Think about it.

They charge you to prepare your return.

Whether you owe $10,000 or $100,000, their fee stays the same.

There's zero financial incentive for them to dig deeper.

To find that extra deduction.

To implement a strategy that saves you $25,000+.

In fact, specialized tax incentives take more time.

Why would they do more work for the same fee?

So they don't.

They file what you give them and move on to the next client.

I'm not saying your CPA is a bad person.

The business model is broken.

Stryde flips the model.

Our entire purpose is to find savings. That's it. Keep your CPA, we'll send the documents for him to file!

When cash flow is tight and expenses feel out of control, Stryde is the partner that finds what others miss. We go beyond surface-level savings to dig deep—uncovering hidden tax credits, eliminating unnecessary fees, optimizing benefit programs, and streamlining employer costs.

Every dollar we recover goes straight back to your bottom line.

More revenue isn’t the same as more profit.

Fast growth without discipline leads to hidden losses.

Scaling multiplies whatever’s already happening.

If you’re disorganized at 6 figures, you’ll be overwhelmed at 7.

Growth doesn’t care about your feelings.

It exposes every weakness in your leadership and your systems.

The most dangerous lies are the ones you tell yourself.

“We’ll fix that later” is how chaos gets baked into the foundation.

Many businesses break at 7 figures!

Profit is made in the process, not the sale.

If your backend can’t handle volume, scaling is a liability.

A confused team will always cost you.

Ambiguity drains energy and delays decisions. Clarity wins.

Firefighting looks like hustle but smells like poor planning.

If you’re always reacting, you’re not leading. You’re surviving.

The tighter the business, the faster the execution.

Precision and simplicity make room for real growth.

Quote - "I'm satisfied with my CPA."

When's the last time they proactively called you with a tax-saving idea? "Never."

Do you know exactly how much they saved you last year? "Not really."

Satisfaction isn't the same as optimization.

You can be delighted with a CPA who's costing you $40,000 a year in missed opportunities.

Because you don't know what you don't know.

Your CPA files your return. It gets accepted. No audit letters.

Everything seems fine.

But "fine" isn't the goal.

Paying the least amount of tax legally possible — that's the goal.

And most CPAs aren't equipped to get you there.

They're trained to report on the past, not strategize for the future.

Want to find out if your CPA is costing you thousands?

Just takes 60-seconds in the privacy of your office.