Now answer: Who is the person who achieves that goal naturally?
Not what do they do. Who are they?
Example:
Goal: Build a $200K book with 90% retention.
Who achieves this naturally?
Someone who:
Values quality over quantity
Builds deep client relationships
Thinks strategically about retention
Operates like a CEO, not just a producer
Invests in systems and team
Charges confidently because they know their value
Step 1: Set a goal (”I want to make $100K”)
Step 2: Work really hard
Step 3: Hope it happens
Result: It doesn’t. Or it happens briefly, then you slide back.
Here’s why that doesn’t work:
Goals are about outcomes. But outcomes are driven by behaviors. And behaviors are driven by identity.
The hierarchy looks like this:
Identity → Beliefs → Behaviors → Results
Your identity determines what you believe is possible and natural for you.
Your beliefs determine what actions you take (or avoid).
Your actions determine your results.
If you only focus on goals (results) without changing identity, you’re fighting upstream against who you believe you are.
Example:
Goal: “I want to make $150K this year.”
But your identity says: “I’m not really a businessperson. I’m just a person trying to help people.”
Belief that flows from that identity: “Aggressive selling feels inauthentic. Real success happens organically.”
Behaviors that flow from that belief: You avoid asking for the sale. You don’t follow up persistently. You undersell your value.
Result: You make $70K. Again.
The goal failed because it conflicted with your identity.
Tax preparation reports on what happened last year. By the time your preparer reviews your return, there’s almost nothing they can change. The tax strategies that save money require decisions made during the year.
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They post content, add connections, and remain active, yet often feel invisible, overlooked, or disappointed by limited results.
The challenge is that LinkedIn success is rarely built through posting alone. Real momentum often comes from how well you engage, support others, create conversations, and build trust over time.
There are practical ways to turn everyday LinkedIn activity into stronger relationships, increased visibility, and better business opportunities.
See prior posts.....
Benefits
✅ Increases comments and engagement
✅ Builds authority by showing understanding
✅ Creates discussion around real-world issues
Ways to Apply
1️⃣ Identify common client frustrations in your niche.
2️⃣ Write posts that speak directly to those challenges.
3️⃣ Offer perspective or a practical solution.
4️⃣ Ask your audience how they handle it.
5️⃣ Reply to comments to extend discussion.
Benefits
✅ Strengthens business relationships
✅ Increases your visibility positively
✅ Helps build community over competition
Steps to Apply
1️⃣ Identify people sharing quality content.
2️⃣ Share their post with your own positive comment.
3️⃣ Tag them where appropriate.
4️⃣ Give credit genuinely.
5️⃣ Make supporting others part of your weekly strategy.
