Negative Replies (with context)

 

This is where things get fun.

Now your rejections sound more like:

“I’m not the right person.” “We already use X.” “We’re a small team and don’t feel that pain.”

You might still be getting “no’s,” but these replies give you data. And that tells you what you need to improve on.

If you’re hearing “I’m not the right person,” look for patterns in who is the right person.

Then update your targeting and go again.

If you’re hearing “We already use X,” then that’s a sign your message overlaps too closely with a competitor.

Start addressing it directly. Acknowledge they’re probably already using a competitor, and then reframe your message around what’s different or complementary about yours.

Or if you’re hearing “We’re too small,” that’s a qualification signal. You’re likely targeting too low on headcount or budget.

Every one of these replies tells you exactly where to focus next.

Only Negative Replies (with no context)?

 

This is when things start to move. You’re getting replies, but they all sound like:

“No thanks.” “Unsubscribe.” “Not interested.”

And while it might not feel like a positive sign, it actually is.

It tells you two important things:

Your emails are being delivered. Your message is getting read.

You’ve cleared the first major hurdle.

The problem now is you don’t have context for the rejection. You know they’re not interested, but you don’t know why.

That means you have no data to improve your message.

At this point, start breaking your email down into its three building blocks:

The problem you’re talking about The value proposition The offer/CTA

Now test variations of each piece until something lands.

You might test five different problem statements, or five different CTAs. The key is sending enough volume to get real signal.

For most, that’s usually around 500 emails per variation, but there’s no strict rule. The goal isn’t perfect data, it’s directional feedback you can act on.

Once you start seeing some context come back in replies, you’re ready for the next phase.

No Replies From Your Emails?

 

This is the “shouting into the void” phase.

You’re sending emails but getting absolutely nothing back (not even “no thanks” or “unsubscribe”).

Nine times out of ten, that’s a deliverability issue. Your emails might be hitting spam or not showing up at all.

But if your deliverability looks clean (your domains are warmed, your spam tests look solid, and your open rates are healthy), then your next move is to simplify your message.

In this phase, clarity always wins.

Strip it back to just three things:

Why you’re reaching out What problem you solve A soft CTA like, “Can I reach out from time to time if this ever becomes a priority?”

If you’ve done that and you’re still not hearing back, it’s almost certainly deliverability.

That’s where your time should go first (before you touch your copy, offer, or targeting).

Struggling with rising costs or tight margins?

Most business owners believe their CPA is helping them pay less in taxes. 

But the sad truth is, they just report on the past. Once the year is over, there isn’t much they can do. 

That’s why you need a tax tool.

The tax code allows you to claim specific strategies on your return if you claim them.

Now here's the crux of the issue. 

After tax season, your accountant is MIA. 

You are an expert in your business, not tax.

But you’re making decisions that have lasting consequences without a tax expert in your corner.

Stryde’s mission is to stop the epidemic of tax overpayment in this country! 

That’s why we’re offering anyone reading this email a free tax assessment. 

In just 60-seconds, we’ll determine exactly how much you can benefit this year and beyond.

Most let rejection shake them.

The top 1% don’t.

When you don’t take it personally, you:

• Follow up without fear
• Ask tough questions
• Handle objections calmly
• Bounce back faster
• Keep your energy
• Close more deals

Make it personal, and you’ve already lost → fear, ego, and emotions kill deals!!!

Remember: they’re rejecting a business decision, NOT YOU. Keep it professional. Keep it moving. Keep winning.

Sales is personal only in your commitment to helping customers succeed. Everything else? Just business. 

Burnout Isn’t What You Think It Is!!

You can love the work and still hate the environment.

The people you build with either increase your energy or kill your momentum.

Burnout isn’t always about workload, it’s about alignment.

Every bad hire or misaligned partner comes at the cost of clarity

Not one IRS challenge in 23 years. 

CPAs and tax preparers also welcome, just takes 60-seconds to run the online app that only asks 4 simple questions to locate 1000's in benefits

Make some noise this week!!

Business is not just business. It is helping people achieve something great!!

 

That takes effort, stress, and chaos.

But for some of us it is the only way we know how to build!