Workers are taking on side jobs to combat stagnant salaries and insecurity about employment

As workers face frozen salaries, inflation and fear of layoffs, some have decided to branch out from their traditional careers. They’re taking on side jobs to bring in additional income and provide a backup plan should they find themselves out of work, or adding second, third and sometimes fourth jobs — what some call “polyworking” — to the mix.

Some are drawn to side jobs because of instability in their workplace, or the perception that they may lose their income. Still others, reluctant to trust one employer to provide a steady job that lasts, are supplementing their main roles with gig work on apps such as Uber and Grubhub.

Rather than having one job that you can have for many, many years and thinking about your career progression as a linear pathway, some people are putting together multiple side hustles based on their skills and interests and making the money work by having multiple revenue streams,” said Elaine Chen, director of the Derby Entrepreneurship Center at Tufts University.

Launching a side hustle may require initial investment, and it can take a considerable amount of time before it generates income. Others can be started for under $100 and can almost see income immediately, and it just involves sending a business owner to a simple page with 3 easy  questions, then we take over for you.

When's the last time your CPA proactively called you?

Not to ask for documents.

Not to tell you what you owe.

But to actually strategize about reducing your tax bill?

If the answer is "never" — you're not alone.

Most CPAs operate on a reactive model:

• You send documents
• They prepare your return
• They tell you what you owe
• Repeat next year

There's zero strategy in that process.

Meanwhile, you're making decisions every single day that impact your taxes.

Should I buy this equipment now or wait?
Should I take this distribution or leave it in the company?
Should I hire an employee or a contractor?
Should I invest in this opportunity?

Without a tax strategist, you're flying blind.

Start making expensive decisions with the free online calculator.

Are you “there” yet?!?

Ever notice how easy it is to focus on what’s missing?

The client you didn’t land.
The number you didn’t hit.
The gap between where you are and where you think you should be.

That’s where most frustration lives. And for a lot of high performers, that space between “here” and “there” becomes the constant measuring stick for success.

But here’s the thing most people forget: there’s always a gain if you choose to see it.

Every single time you show up to a meeting on time, make a tough call, post that piece of content, or follow through on something you didn’t feel like doing, you’re stacking wins.

Those little moments of follow-through are where confidence is built. That’s where momentum starts. The problem is, most of us are moving too fast to even notice it. We’re on to the next goal before celebrating the progress we’ve already made.

So here’s a simple daily mindset reset that will shift how you see yourself and your progress:

1. Write down three wins from today. Big or small. Anything that proves you moved forward.
   
   
2. Then write down one thing you want to improve tomorrow.
   
   

That’s it. No judgment. No “shoulds.” Just a focus on progress.

When you start living in the gain instead of the gap, you begin to see how much you’ve already built. You stop chasing momentum and start creating it.

And that changes everything.

Because your peace and power don’t come from perfection. They come from where you put your focus on how far you’ve come, not how far you have left to go.

CPA firms often experience annual turnover rates exceeding 25%, which is more than double the national average!

Public accounting firms tend to lose a large percentage of staff within the first few years and there has been a decline in the number of students graduating with accounting degrees.

Now, many accountants and CPAs are using the free online calculator at Growth Management Group ( GMG ) to standout and cement their positions by identifying potential tax credits that can improve cash flow, which is crucial for financial stability, a straightforward interface allows users to enter their information quickly and receive immediate estimates of potential tax credit funds, making it user-friendly for busy professionals, the platform provides tools for tracking current and past employees, as well as new hires, which helps firms manage their workforce effectively regarding available tax credits, by utilizing the calculator, accountants can better inform their clients about available financial opportunities, enhancing their advisory services and finally, the ability to monitor past employees for retroactive claims allows firms to maximize available funds, providing an additional incentive to use the tool.

Can you move 3 sliders to see your benefits or your client's??

Once you know exactly who you’re talking to, everything else clicks!

The most successful business owners- the ones landing consistent inbound leads, building brand authority, and growing revenue quarter after quarter-all share one thing: a defined niche. 

They know exactly who they serve and the problems they solve. 

And they’re not alone. In the recruiting and agency world, research backs this up: Research shows that” firms who niche tend to generate higher margins, increased sales, and expanded market share compared to broader players.” (Kapital Data)

Here’s what a strong, defined creates:
  Instant credibility.
  Clear, repeatable messaging.
  Clients who say, “You’re exactly who we’ve been looking for.”

Maybe there are outliers. Maybe you’re one of them.

But over the years and hundreds of clients we’ve worked with, this point proves true over and over: the top performing clients in our client roster history all had a clear, specific niche.

That insight changed how we built our program.

We saw so many businesses struggling to define their lane, identifying their niche, refining their offer, and using it to build a stronger inbound system.

Because once you know exactly who you’re talking to, everything else clicks:

Your content converts.
Your leads qualify faster.
Your pipeline fills itself.

Nich-ing isn’t a limitation. It’s the magnet that pulls the right clients directly to you.

Bonus Depreciation and Other Year-End Tax-Saving Tools for Businesses

Here’s a look at a tax-saving tool: bonus depreciation.

Assets Eligible for Bonus Depreciation

First-year bonus depreciation has been given new life under the legislation commonly known as the “One Big Beautiful Bill Act" (OBBBA). It had been scheduled to be only 40% for 2025 (60% for certain long-production assets) and to vanish after 2026. The OBBBA permanently reinstates 100% bonus depreciation for eligible assets acquired and placed in service after January 19, 2025. Acquiring eligible assets and placing them in service by Dec. 31, 2025, could significantly reduce your 2025 tax liability.

Eligible assets include most depreciable personal property, such as:

• Equipment,
• Commercial property,
• Computer hardware and peripherals,
• Certain vehicles, and
• Commercially available software.

Too much to know? Use the free online calculator that asks 3 simple questions to  see your benefits then activate them immediately or show it to your CPA today!!

Your Market Isn’t Saturated—It Just Has a Massive Gap (82% Don’t Have an Agent)

You’ve probably felt it: the life insurance industry is getting more top-heavy, the market is increasingly crowded, and technology is reshaping how policies are sold and serviced.

But here’s the truth—this shift doesn’t just create pressure. It exposes opportunity.

82% of business owners don’t have a dedicated life insurance agent.

That’s a massive, underserved pool of high-value decision makers with roughly $38 trillion in assets—and they’re actively looking for guidance from professionals who can deliver clarity, credibility, and coverage that truly fits.

That’s where you come in.

We’re focused on building connections between high-performing advisors and agencies and the business-owner / high-net-worth market that needs you most. 

I’d love to learn what you’re focused on today and share what we’re seeing in the market. We’re actively looking for individuals or agencies in the entities shown in the above image.

If you’re open to it, tell me—what type of clients are you targeting right now?

Larry Potter

Senior Advisor

Lgpotter33@gmail.com