Poke the bear.

One of the best ways to improve your cold email openers is to use “Poke the bear” style questions. 

Here are five examples you can use. Each a different style, depending on how bold you want to be:

1. Classic – How are you currently handling ____?

2. FOMO / status pressure – Are you already doing ____ like the top teams in your space?

3. Humble – Totally possible you already solved this, but how do you handle ____ today?

4. Ego-stroke – You probably already have this dialed in, but what’s your approach to ____?

5. Risk-framed – How do you make sure ____ doesn’t slip through the cracks as you scale?

Pick 1–2 that fit your tone.

Rotate them in your emails this week, and give’em a try!