Being cryptic about change is almost a surefire way to make your employees feel uneasy, distrustful, and potentially fearful of their future with the company. Even if the change your company is undergoing comes with ambiguity, your message to the team should be clear and transparent.
To the best of your ability, explain why priorities are shifting and include what led to the decision, what it means for your team, and what hasn’t changed.
Take time to answer your team's questions. If you don't know the answer to a question, let your employees know you'll find out the answer and follow up with them.
And do remember to follow up! This kind of transparency builds trust, especially during uncertain times.
Key question: “Am I sharing enough context for my team to feel informed and not blindsided?”
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