*Test new subject lines
*Test new opening sentences
These are the only messaging-related factors that impact open rates (i.e. not targeting or deliverability)
Once open rates are at 40%+, turn off open tracking completely for better deliverability.
Turning off open tracking can improve deliverability because tracking pixels can trigger spam filters and make emails look less trustworthy to inbox providers. It also removes invisible code that some security tools flag, reducing the chance of landing in spam or promotions. This helps ensure more emails reach the primary inbox.
However, turn it on if you need visibility into who’s engaging with your emails to prioritize follow-ups or test subject lines
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