Whether you're building campaigns for yourself, your own sales team, or a client, the process starts the same: assume there’s a winning outbound angle. You just need to test until you find it.
That’s why we begin every engagement (or personal outbound sprint) by generating as many smart, creative campaign ideas as possible. The more angles you explore, the faster you’ll land on something that resonates.
Here are three ways to spark campaign ideas:
1.Tap into your own experience and intuition—what's worked before? Pull ideas directly from your team or client—they often know their audience best.
2. Pull ideas directly from your team or client—they often know their audience best.
3. Use AI tools like ChatGPT to explore new angles you may not have considered yet.
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