If you're waiting, you're already behind. News flash.... Renewals and expansion opportunities don't announce themselves. (Extremely rare nowadays if they do)
Good news for you though is that there are hidden signals, but it takes proactivity and listening to find them.
It could be increased product usage, org changes, new initiatives, organizational signals, upcoming important deadlines, and more.
Additionally, you could encounter priority shifts, requests for further support, or even simply silence after a heavy engagement period.
These aren't just 'random,' but they lead to bigger and more impactful conversations. (Be curious)
You HAVE to anticipate needs, uncover value, and show up with proactive insights, recommendations, and ideas before they're asked.
Remember, renewals and cross sell expansion opportunities are earned, not given.
What you listen for today could be the opportunity you close tomorrow.
How will you show up?
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