Difficulty and lack of trust are the two biggest sales killers. Look at your process and try to get rid of both of them. For trust, add case studies, testimonials, personal results, and anything else that's hard proof.
For difficulty, make your funnels extremely simple and offer something for free or very cheap to get your foot in the door. Leave very little room for doubt. Friction is the enemy. Make things as smooth as you can.
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