Most obsess over subject lines, word count, or what to say in their CTA.
Truth is, none of that matters if your offer isn’t strong.
Outbound works best when what you’re putting in front of buyers is independently valuable. Something they’d thank you for even if they never book a meeting.
That could be a resource, a piece of insight, or even just pointing out a signal they missed.
AI is already flooding inboxes with generic copy, so the only way to stand out is by leading with an offer buyers can’t ignore.
Nail that, and suddenly the copy becomes secondary.
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