If your cold email campaigns aren’t performing, it doesn’t mean you’re bad at outbound.

 

It just means you’re somewhere in the progression:

No replies → Fix deliverability and simplify your message. Only negative replies (no context) → You’re delivering, now test and gather data. Negative replies (with context) → You’re close. Use that context to improve targeting and positioning.

The goal isn’t to jump straight from silence to meetings booked.

The goal is to move one phase forward at a time.