Negative Replies (with context)

 

This is where things get fun.

Now your rejections sound more like:

“I’m not the right person.” “We already use X.” “We’re a small team and don’t feel that pain.”

You might still be getting “no’s,” but these replies give you data. And that tells you what you need to improve on.

If you’re hearing “I’m not the right person,” look for patterns in who is the right person.

Then update your targeting and go again.

If you’re hearing “We already use X,” then that’s a sign your message overlaps too closely with a competitor.

Start addressing it directly. Acknowledge they’re probably already using a competitor, and then reframe your message around what’s different or complementary about yours.

Or if you’re hearing “We’re too small,” that’s a qualification signal. You’re likely targeting too low on headcount or budget.

Every one of these replies tells you exactly where to focus next.