This is the “shouting into the void” phase. |
You’re sending emails but getting absolutely nothing back (not even “no thanks” or “unsubscribe”). |
Nine times out of ten, that’s a deliverability issue. Your emails might be hitting spam or not showing up at all. |
But if your deliverability looks clean (your domains are warmed, your spam tests look solid, and your open rates are healthy), then your next move is to simplify your message. |
In this phase, clarity always wins. |
Strip it back to just three things: |
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If you’ve done that and you’re still not hearing back, it’s almost certainly deliverability. |
That’s where your time should go first (before you touch your copy, offer, or targeting). |
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