Most reps think outbound is about finding the perfect message.
But it’s really about reducing friction.
Friction in your list: wrong titles, bad timing, no context.
Friction in your email: too vague, too long, no reason to reply.
Friction in your CTA: too much commitment, too little clarity.
When you remove friction, response rates go up, even with average messaging.
When you ignore it, even your best copy falls flat.
Great outbound isn’t magic. It’s just removing the stuff that makes people say “Not interested.”
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