The truth? 95% of cold emails are forgotten within seconds. So staying top of mind matters more than holding back.
The key is to send high-quality, relevant, personalized messages, then pause and come back later with fresh angles and offers.
Rotate senders, change CTAs, and hit each account about once every 3 months.
When the timing is right, you’ll be the first name they think of.
CTA = Call To Action
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