Your LinkedIn profile.

If you’re a business owner, your LinkedIn profile is often the very first impression a potential client gets of you.

And yet most business owners are wasting the most valuable real estate they have.

Mistake #1: A banner that says nothing
Your banner (that big rectangle behind your headshot) is prime marketing space. It should make it instantly clear who you help, what you do, and why they should care.

Instead, I see…

• Generic cityscapes
  
  
• Random stock photos
  
  
• Just a logo (that means nothing to someone who’s never worked with you)
  
  

Mistake #2: A headline that’s just a title
That short line under your name is the second most visible piece of your profile but too often, business owners use it for their job title.

Your prospects don’t care that you’re “Owner at XYZ.” They care if you can solve their business challenges.

If your headline isn’t speaking directly to your ideal client and the results you deliver, you’re leaving opportunity on the table.

Here’s my challenge for you today:

Go look at your own profile right now.
Ask yourself:

• If someone knew nothing about me, would my banner tell them exactly who I help and what I do?
  
  
• Would my headline make them want to click and learn more?
  
  

If the answer is “no”-  you’ve just found an easy place to start making your LinkedIn work harder for you.

Because in a crowded, noisy market, business owners can’t afford to waste even one pixel of prime real estate.