Showcase your Instagram wherever you can
Organize your stories as highlights
Leverage short-form video content
Go live on Instagram
Create content that highlights your brand’s personality
Use relevant hashtags and geotags to increase discovery
Engage like your brand depends on it
Keep an eye out for new trends
Schedule posts in advance
Post consistently—and strategically
Make your profile worth the follow
Place keywords in your name, handle and bio
Engage with customers and brand advocates
Collaborate to expand your reach
Maintain a strong Instagram aesthetic
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