Struggling to Stand Out on LinkedIn?

This One Tactic Changes Everything.

With so much noise on LinkedIn, it’s harder than ever to stand out. But what if I told you there’s a simple way to amplify your reach and boost your authority—without spending a dime?

That’s where publishing articles comes in.

If you’re like most LinkedIn users, you’re probably focused on building connections and posting updates, but the real game-changer is something most people completely overlook—publishing long-form content. Regularly publishing articles on LinkedIn gives you a powerful edge, helping you establish your authority and make a lasting impression on your network.

Here’s why this tactic changes everything:

1. Showcase Your Expertise and Provide Constant Value

Publishing articles allows you to go deeper than short posts or comments. It gives you the space to share meaningful insights, strategies, and lessons that resonate with your audience. This positions you as a go-to expert in your field, making people take notice of your expertise and view you as a thought leader.

2. Stay in Front of Your Audience Weekly

Visibility is key to success on LinkedIn, and consistent article publishing ensures you stay top-of-mind. Each week, your audience sees your name pop up in their feed, reinforcing your brand and building trust. The more valuable content you share, the more likely people will turn to you when they need advice, services, or solutions.

3. Leverage the LinkedIn Algorithm to Maximize Your Reach

LinkedIn rewards content that engages users and keeps them on the platform. Articles, being long-form, tend to keep readers’ attention longer than short posts. This makes LinkedIn’s algorithm more likely to prioritize your content, giving you better reach and exposure to new audiences, especially when your articles spark conversations.

4. Boost Your SEO and Organic Ranking

Publishing on LinkedIn not only enhances your presence on the platform but also improves your organic ranking on search engines. Since LinkedIn articles are indexed by Google, you’ll start showing up in search results for key topics related to your field, boosting your visibility and driving more traffic to your profile.

5. Not Publishing? You’re Missing Out on Massive Growth

If you're not taking advantage of LinkedIn’s publishing feature, you're leaving growth on the table. By consistently publishing articles, you gain more visibility, attract a larger audience, and build your reputation as a thought leader in your industry. Missing this opportunity means missing out on new connections, clients, and opportunities to grow your business.

Final Thought: Don’t Get Lost in the Noise—Stand Out by Publishing Articles

In a crowded LinkedIn feed, publishing articles is a surefire way to set yourself apart. Start sharing your insights today, and you’ll soon notice how this one simple tactic can change everything for your LinkedIn presence—and your business growth.

Step outside....

I’ve been thinking lately about how easy it is to live life inside boxes—our homes, our cars, our offices, even our screens. We move from one to the next, barely noticing that we’ve traded fresh air and sunlight for fluorescent lights and task lists. And while those boxes might keep us comfortable, they also keep us contained.

Let's explore what happens when families step outside those boxes—literally and emotionally. When we slow down, breathe in the fresh air, and let ourselves (and our kids) get a little messy, something shifts. Nature has a way of grounding us, reminding us to notice—how the air feels, what our body needs, and what it means to be fully present.

And maybe that’s the heart of it. Life, work, and parenting don’t always need more structure or more rules. Sometimes what we really need is space. Space to feel, to listen, to reconnect—with ourselves, our children, and the world around us. Whether that’s creating a calm corner in your home, taking a walk together after dinner, or just looking up from your phone long enough to notice the sunset—it all counts.

So this week, I invite you to step outside, literally or figuratively. Let yourself breathe beyond the boxes. You might be surprised by how much calmer, connected, and whole you feel.

$51,127 tax horror story.

My friend just got off the phone with a business owner who had been with his CPA for 23 years. 

And this owner had nothing but nice things to say about their CPA, he was ‘great’ and a ‘nice guy’. 

But in just a 30-minute conversation, he learned that he was on track to overpay $51,127 this year! 

Now, this business owner has been at this income level for the last 15 years.

So if you do the math, $51,127 x 15 years.

That means he had overpaid the IRS an extra $766,905 that he didn’t need to. 

I talk with business owners like this EVERY. SINGLE. DAY. 

And look, your tax preparer is probably a ‘great person’. 

But they aren’t great at tax planning and saving you money. 

Your accountant should be reviewing each of these key areas of your business: 

• Retirement
• Deductions
• Credits
• Niche-specific strategies
• Tax Cuts & Jobs Act Updates
• OBBB Updates

Think about it, what would your business do with an extra $766,905?

Probably a lot more than the IRS would!! 

A literal career skill you should steal from ChatGPT and start applying to yourself.

Ever notice how every time you ask a question in ChatGPT or give it something to do, it ends the task with proposing a follow-up question, or a new solution for you to try?

That is the energy you should bring to your job. Be solutions focused! Always offer an idea on what could make sense to do next! Don't wait for suggestions from your boss—MAKE THE SUGGESTIONS.

This is silly, but honestly, dead serious. The best employees over the years were the ones who proposed ideas & solutions.

“Hope and pray” tax strategy?

When's the last time you felt confident about taxes? Not "hoping for the best" confident.

But actually, truly confident, like you knew:

• Exactly what you owed
• What your accountant saved you
• What tax strategies actually work for you

Can't remember feeling that way?

It's not because taxes are impossibly complex, it's because nobody's explaining them properly.

Your CPA knows forms and deadlines, not tax strategy. 

But planning to save you money? They're as lost as you are.

Knowing how to file taxes is not the same as how to actually reduce them.

Big difference, and an expensive one.

You're paying the price for their limited knowledge.

Want someone who actually understands tax strategy? Let us find exactly how much you can save this year.

The tax industry is seriously broken.

Your emails? Unanswered

Your tax liability? Way too high
Your tax strategy? Hope and pray

You’re making decisions every day that have very real tax consequences, and your CPA has left you stranded.

Most business owners stay with their CPA out of guilt. Loyalty. Not wanting to hurt feelings.

Meanwhile, your bank account keeps shrinking.

Something's wrong with this picture.

The right tax advisor will: 

• Examine your expenses for all possible deductions
• Proactively bring tax strategies to you 
• Determine the best entity structure to pay less
• Manage your quarterly tax estimates to lower payments

If you are making more than $100,000 in taxable income and your CPA isn’t having these conversations with you, it’s time for a breakup. 

March 2nd at 3pm ET.

 

While others are still "thinking about it," you'll be learning the exact system three advisors used to close $870,000 in Cost Seg in one quarter.

Here's how to make the most of this call:

 Bring a notebook. This isn't passive listening. You'll want to write down the client types, scripts, and partnership strategies we're revealing.

 Block your calendar now. 3pm ET sharp. The call starts on time, and we're not waiting. No replay.

 Come with questions. We're doing live Q&A. If you've got a specific objection you're stuck on or a partnership you're trying to build, bring it.

 Be ready to move fast. The advisors who take action immediately after this call will close deals before April 15th. The ones who "get to it later" won't.

What we're covering:

 The 5 client types that close fastest
 Word-for-word objection scripts
 The leverage play (no cold calling)
 The partnership shortcut
 The tax season countdown strategy

 Monday, March 2nd, 2026
 3:00 PM ET
 LIVE - No Replay

You made the right move. See you Monday.

Opportunities rarely show up announced.

Every day you’re presented with countless chances to become — or do — exactly what you desire.

Some call it “luck.”

But in reality? Luck is just preparation meeting opportunity.

The truth is, opportunities rarely show up announced. They knock quietly — and if you’re not ready, they pass you by.

How to Be Prepared for Success:

 Build Your Skills Before They’re Needed

Don’t wait until you get the promotion offer to start learning leadership. Take a course. Read a book. Practice now.

 Keep Your Tools Ready

Whether it’s a polished resume, a portfolio, or a clean pitch deck, have it ready to send — today — so you can respond instantly when the moment comes.

 Nurture Your Network

Keep in touch with key people in your industry or community, even when you don’t “need” them. The relationship you invest in today could be tomorrow’s open door.

 Stay in the Right Mindset

Visualize the win. Speak as if it’s already on its way. A prepared mind attracts the opportunities it’s ready for.

This week, think of one big opportunity you’d love to land — and ask yourself:

If it came today, would I be ready?

If the answer is “not yet,” start preparing now. Because when preparation meets opportunity, it looks a lot like luck!

Motivation Isn’t the Key

He didn’t say a word.

He didn’t need to.

The moment those glasses slipped over his tiny ears and rested on his nose…

His world came into focus for the very first time.

And then…

That smile.

That awe.

That quiet miracle of seeing the faces that have loved him all along.

You hear his parents in the background, voices overflowing with joy.

Because in that one moment, everything changed.

It’s a powerful reminder of how much we take for granted -

The beauty we can see.

The voices we can hear.

The steps we can take.

The meals we can share.

The air we can breathe.

So today, if you’re able to do something - anything - others can’t…

Pause.

Cherish it.

Let gratitude flood the ordinary.

Because every minute, every breath, every blink -

Is a gift!!

The Q1 mistake that'll ruin you!!

We once had a bookkeeper brag she could save me $20K in Q1 by cutting marketing.

Needless to say she was fired soon thereafter. 

You don't cut the lifeblood of your business and expect the body to keep running.

For some reason, Q1 makes a lot of smart operators start doing dumb math. They skim their P&L and in a panic, they start subtracting.  

By that I mean they start slashing line items that were never expenses to begin with (like marketing.)

Marketing that produces deal flow is not a cost. People who create leverage are not a cost.  

When you actually have a plan, those are investments that return cash and control. Subtraction strangles growth, and in the end will ruin you.

If you read this and feel called out a little bit... well, good. 

You're probably successful on paper, but capped. You don't need more effort... you need proximity that cuts through noise and proven advice to help you make hard decisions in real time.

That's what happens in seconds.  

If you want to know more, see the magic now. There's still time to finish Q1 better than it's going.

The Game-Changer Every Business Owner Needs to Know

In today's digital age, business has evolved. The days of relying solely on local networking are over. Leveraging social proof is crucial to standing out in a global marketplace.

Why Social Proof Matters

• Builds Trust Quickly: Potential clients trust you more if they see others have had positive experiences.

• Differentiates You from Competitors: Highlights your unique value and past successes.

• Demonstrates Value: Shows how you've helped businesses improve their financial health and achieve goals.

  
  

Strategies to Leverage Social Proof

1. Showcase Testimonials and Case Studies: Display them on your website and LinkedIn profile.

2. Share Success Stories on Social Media: Regularly highlight recent successes and client testimonials.

3. Offer Value Upfront: Provide insights and strategies through blog posts, webinars, or free consultations.

4. Request Reviews and Referrals: Encourage clients to leave reviews and refer you to others.

To thrive, build a robust online presence and engage in online communities. Create and share valuable content addressing common challenges faced by your target audience.

Naps should be non-negotiable!

There’s a common misconception that taking a nap is somehow lazy or unproductive. That couldn’t be farther from the truth.

When you’re exhausted, your body and brain can’t function optimally, so you’re not doing yourself any favors trying to muscle through. A short nap can help get you back on track by:

	Boosting mental clarity and mood
	Enhancing focus and productivity (no caffeine required)
	Improving memory and immunity

If business feels harder than it should.

I’ve been thinking a lot lately about how tough seasons in business feel. When things slow down, when deals stall, when it feels like you’re doing everything right but the results aren’t showing up as fast as you’d like, it’s easy to question yourself.

And it reminded me of a story.

There was once a blacksmith who wanted to create a sword that could never break. Every morning before the sun came up, he showed up at his forge. He hammered, shaped, and reheated the steel. And every time, it cracked.

The next day, he tried again. Same process. Same fire. Same result. Weeks passed, and the villagers started laughing. “You’ve made a hundred swords and none of them hold,” they said.

But the blacksmith didn’t stop. He’d whisper to himself, “The fire isn’t failing me. It’s forming me.”

Then one day, after what felt like endless failure, something shifted. He realized the sword wasn’t the real product. He was. The fire wasn’t just hardening the metal. It was hardening him.

When he finally pulled that perfect blade from the fire, he understood something deeper: every crack, every mistake, every setback was preparation.

Entrepreneurs, this is your forge. Every lost deal, every ghosted client, every slow month that tests your confidence, that’s your fire. The fire isn’t proof that you’re failing. It’s proof that you’re being formed.

Every conversation that doesn’t convert, every piece of content that doesn’t land, every tough season that makes you question if you’re cut out for this, it’s all part of the shaping.

Because one day, you’ll look back and realize something powerful. The systems, the brand, the content, the clients... those aren’t the product. You are.

So when the pressure hits, don’t step away from the fire. Lean into it. Let it shape your edge. Because steel only becomes unbreakable after it’s been through the heat enough times.

The fire isn’t failing you. It’s forming you.

Keep going. You’re being shaped for something greater.

If your cold email campaigns aren’t performing, it doesn’t mean you’re bad at outbound.

 

It just means you’re somewhere in the progression:

No replies → Fix deliverability and simplify your message. Only negative replies (no context) → You’re delivering, now test and gather data. Negative replies (with context) → You’re close. Use that context to improve targeting and positioning.

The goal isn’t to jump straight from silence to meetings booked.

The goal is to move one phase forward at a time.

Negative Replies (with context)

 

This is where things get fun.

Now your rejections sound more like:

“I’m not the right person.” “We already use X.” “We’re a small team and don’t feel that pain.”

You might still be getting “no’s,” but these replies give you data. And that tells you what you need to improve on.

If you’re hearing “I’m not the right person,” look for patterns in who is the right person.

Then update your targeting and go again.

If you’re hearing “We already use X,” then that’s a sign your message overlaps too closely with a competitor.

Start addressing it directly. Acknowledge they’re probably already using a competitor, and then reframe your message around what’s different or complementary about yours.

Or if you’re hearing “We’re too small,” that’s a qualification signal. You’re likely targeting too low on headcount or budget.

Every one of these replies tells you exactly where to focus next.

Only Negative Replies (with no context)?

 

This is when things start to move. You’re getting replies, but they all sound like:

“No thanks.” “Unsubscribe.” “Not interested.”

And while it might not feel like a positive sign, it actually is.

It tells you two important things:

Your emails are being delivered. Your message is getting read.

You’ve cleared the first major hurdle.

The problem now is you don’t have context for the rejection. You know they’re not interested, but you don’t know why.

That means you have no data to improve your message.

At this point, start breaking your email down into its three building blocks:

The problem you’re talking about The value proposition The offer/CTA

Now test variations of each piece until something lands.

You might test five different problem statements, or five different CTAs. The key is sending enough volume to get real signal.

For most, that’s usually around 500 emails per variation, but there’s no strict rule. The goal isn’t perfect data, it’s directional feedback you can act on.

Once you start seeing some context come back in replies, you’re ready for the next phase.

No Replies From Your Emails?

 

This is the “shouting into the void” phase.

You’re sending emails but getting absolutely nothing back (not even “no thanks” or “unsubscribe”).

Nine times out of ten, that’s a deliverability issue. Your emails might be hitting spam or not showing up at all.

But if your deliverability looks clean (your domains are warmed, your spam tests look solid, and your open rates are healthy), then your next move is to simplify your message.

In this phase, clarity always wins.

Strip it back to just three things:

Why you’re reaching out What problem you solve A soft CTA like, “Can I reach out from time to time if this ever becomes a priority?”

If you’ve done that and you’re still not hearing back, it’s almost certainly deliverability.

That’s where your time should go first (before you touch your copy, offer, or targeting).

Struggling with rising costs or tight margins?

Most business owners believe their CPA is helping them pay less in taxes. 

But the sad truth is, they just report on the past. Once the year is over, there isn’t much they can do. 

That’s why you need a tax tool.

The tax code allows you to claim specific strategies on your return if you claim them.

Now here's the crux of the issue. 

After tax season, your accountant is MIA. 

You are an expert in your business, not tax.

But you’re making decisions that have lasting consequences without a tax expert in your corner.

Stryde’s mission is to stop the epidemic of tax overpayment in this country! 

That’s why we’re offering anyone reading this email a free tax assessment. 

In just 60-seconds, we’ll determine exactly how much you can benefit this year and beyond.

Most let rejection shake them.

The top 1% don’t.

When you don’t take it personally, you:

• Follow up without fear
• Ask tough questions
• Handle objections calmly
• Bounce back faster
• Keep your energy
• Close more deals

Make it personal, and you’ve already lost → fear, ego, and emotions kill deals!!!

Remember: they’re rejecting a business decision, NOT YOU. Keep it professional. Keep it moving. Keep winning.

Sales is personal only in your commitment to helping customers succeed. Everything else? Just business. 

Burnout Isn’t What You Think It Is!!

You can love the work and still hate the environment.

The people you build with either increase your energy or kill your momentum.

Burnout isn’t always about workload, it’s about alignment.

Every bad hire or misaligned partner comes at the cost of clarity

Not one IRS challenge in 23 years. 

CPAs and tax preparers also welcome, just takes 60-seconds to run the online app that only asks 4 simple questions to locate 1000's in benefits

Make some noise this week!!

Business is not just business. It is helping people achieve something great!!

 

That takes effort, stress, and chaos.

But for some of us it is the only way we know how to build!

Play the Long Game

A customer is a customer for life even if there is no active deal

I just reconnected with someone I worked with in 2017
She is between jobs and I am helping her find her next role

Does that pay me today? No
Do I care? No


Doing things that do not scale is not about quick wins.

It is about showing up, doing right by people, and trusting it comes back around!!