Making unique content per platform is a waste of budget.

Trying to make different versions of content for each social platform sounds great in a marketing deck, but it’s expensive and almost never worth it. 

You’re better off using that budget to make great content that’s platform-agnostic than stretching yourself thin making one-off edits that barely move the needle. 

If you’re not happy with the performance of your current videos, the issue probably isn’t the platform tweak—it’s the content itself.