Most cold emails miss because the prospect doesn’t feel the pain yet.
Top sellers don’t pitch—they create tension. They trigger doubt, curiosity, or FOMO that makes buyers think, “What am I missing?”
Here are 3 quick ways to do that:
Comparison Bomb: Hint that others are doing it better.
Invisible Cost: Surface silent problems they’ve accepted.
Why Now?: Tie your message to timely shifts.
Don’t prove everything up front—just spark enough curiosity to keep the conversation going.
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