Your price isn’t about time. It’s about VALUE.

 

A man once handed Picasso a napkin in a restaurant and asked for a quick sketch.

Picasso whipped up a masterpiece in 30 seconds.

Then he looked the man in the eye and said: "That'll be $100,000."

The man was stunned. “$100K?! But it only took you 30 seconds!”

Picasso crumpled up the napkin and stuffed it in his pocket.

"You're wrong," he said. "It's taken me 40 years to do that."

Lesson? Your price isn’t about time. It’s about VALUE.

Most business owners get this backwards. They think charging LESS makes them more competitive. They think lowering prices will bring in more customers.

No.

Charging less attracts the wrong customers. The ones who haggle. The ones who don’t respect your time, your skill, or your experience.

The ones who will suck you dry.

The right customers? The ones who don’t blink at premium pricing? They aren’t looking for “cheap”—they’re looking for CERTAINTY.

They pay for expertise, precision, and efficiency. They want the best in the game—the ones who solve problems fast and deliver RESULTS.

If you’re a business owner, you’re most likely NOT charging what you’re worth.