Raising your rates doesn’t scare good clients—it attracts them.

 

1. Price teaches people how to treat you.
   Cheap prices attract cheap clients—and cheap clients are the ones who drain you the most.

2. Discounts don’t build empires.
   You can’t build wealth by undercharging. Every time you lowball your services, you delay your freedom.

3. Undercharging is an inside job.
   It’s not your clients undervaluing you—it’s YOU undervaluing yourself. Fix that first.

4. Raising your rates doesn’t scare good clients—it attracts them.
   People WANT to pay premium for results. Don’t be the one holding yourself back.