Conversations Around Industry Challenges

People engage fastest with problems they already recognise. When you discuss common frustrations, obstacles, or pain points in your industry, you create relevance and spark conversation.

Benefits

✅ Increases comments and engagement

✅ Builds authority by showing understanding

✅ Creates discussion around real-world issues

Ways to Apply

1️⃣ Identify common client frustrations in your niche.

2️⃣ Write posts that speak directly to those challenges.

3️⃣ Offer perspective or a practical solution.

4️⃣ Ask your audience how they handle it.

5️⃣ Reply to comments to extend discussion.

Promote People in Your Network

Supporting others publicly through shares, mentions, or shoutouts helps build goodwill and stronger relationships. People remember those who help them get seen.

Benefits

✅ Strengthens business relationships

✅ Increases your visibility positively

✅ Helps build community over competition

Steps to Apply

1️⃣ Identify people sharing quality content.

2️⃣ Share their post with your own positive comment.

3️⃣ Tag them where appropriate.

4️⃣ Give credit genuinely.

5️⃣ Make supporting others part of your weekly strategy.

Celebrate Others’ Achievements

When someone in your network wins an award, gets promoted, launches a business, or hits a milestone, acknowledge it. Genuine support strengthens relationships quickly.

Benefits

✅ Builds deeper personal connection

✅ Keeps you visible in positive moments

✅ Creates trust through sincere encouragement

Steps to Apply

1️⃣ Watch for milestones in your feed.

2️⃣ Leave a genuine congratulatory comment.

3️⃣ Send a supportive direct message if suitable.

4️⃣ Be sincere and specific.

5️⃣ Celebrate regularly without expecting anything back.

Warm Prospects Before Messaging Them

Many people rush straight into direct messages. A smarter approach is to engage with prospects first through likes and thoughtful comments so they recognise your name before outreach begins.

Benefits

✅ Builds familiarity before contact

✅ Increases trust and credibility

✅ Improves response rates to future messages

Steps to Apply

1️⃣ Identify ideal prospects.

2️⃣ Engage with their content consistently.

3️⃣ Leave meaningful comments that add value.

4️⃣ Allow familiarity to build naturally.

5️⃣ Reach out only after warm engagement has begun.

Your Own LinkedIn Group

Creating your own LinkedIn Group allows you to build a community where people can ask questions, share challenges, and learn from each other. Instead of only posting content, you create a space where you lead meaningful discussions.

Benefits

✅ Builds stronger relationships through ongoing interaction 

✅ Positions you as a leader in your niche 

✅ Creates deeper trust than standard posting alone

Steps to Apply

1️⃣ Create a LinkedIn Group around your niche or audience. 

2️⃣ Invite relevant professionals to join. 

3️⃣ Encourage members to ask questions. 

4️⃣ Provide thoughtful answers and guidance regularly. 

5️⃣ Foster a positive and supportive environment.

What happens when business owners realize they are sitting on unclaimed money?!?

Had to hire some assistants to help with all of the new business clients from YourWotc

Selling This Backwards

 

A lot of business owners think they have a sales problem.

Leads look solid. Opportunities are there. But the close rate is inconsistent.

So they tweak pricing. Add discounts. Try to “compete” harder.

That is usually not the issue.

The real problem is how the conversation starts.

Most people sell the way they personally buy.

If they care about price, they lead with price.

If they care about speed, they lead with speed.

But that is not how most people make decisions.

People buy based on emotion first.

Then they justify it with logic after.

If you skip that first part, you lose them.