Think about your primary business goal for the next year.
Now answer: Who is the person who achieves that goal naturally?
Not what do they do. Who are they?
Example:
Goal: Build a $200K book with 90% retention.
Who achieves this naturally?
Someone who:
Values quality over quantity
Builds deep client relationships
Thinks strategically about retention
Operates like a CEO, not just a producer
Invests in systems and team
Charges confidently because they know their value
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