The sweet spot between focus and diversification.

If you're near the beginning of your journey, only focus on one thing. Total tunnel vision. Nothing else.

If you've made that thing a success, then invest in other companies, but don't split your attention by actively building them. Obviously this is a case by case thing, but I wish I had known that a lot earlier in life.

CostSeg at  https://gmg.me/news/cost-seg-landing/143862

The Right Way To Sell

Unless you're selling something very expensive or to a committee, it's usually best to just have a conversation. 

Ask questions to see if you can help, explain the offer if it's a good fit, talk about success stories, ask for the sale. 

If there's an objection, work through it like a doctor who's patient doesn't like the sound of his treatment plan. That's the best way to close.

Simple Persuasion Tip

Combine opposites. There are endless applications of this. Content, copywriting, offer-building, and more. When you combine two things that seem contradictory, you often get a nice boost in persuasive power.

You can do this for services, small brands, and personal brands. 

Profile Click Content

Profile clicks are the most underrated metric on social media. Not only do they get people looking at your offer (because your profile is a landing page), but they also tell algorithms to show your post to more people.

The best way to get them is by telling stories about yourself that have big results in the hook. Second is talking about results driven for clients. Third is giving strong opinions. Try all three and see what works.

Drowning in business taxes?

Navigating taxes as a business owner can often feel like you are just trying to keep your head above water. 

Meanwhile, your CPA:

• Doesn't respond to your tax questions
• Only talks to you when it's time to file your tax return
• Tells you how much to put on a check to the government 

Most CPAs are great at tax prep, but tax prep doesn't mean you are paying the lowest amount in taxes.

Ready to stop drowning in taxes? 

I feel like I'm paying too much in business taxes!!

Trust your gut because you probably are.

If your CPA is just filing basic returns, and only talking to you when it’s time to file, you’re probably missing out on significant tax savings.

Here's what might have been overlooked:

• Hidden industry-specific deductions
• Missed tax credit opportunities
• Strategic entity structuring
• Tax law changes in OBBB
• Investments that result in tax savings

We've all been there — the sleepless nights, the stressful feeling you're overpaying but not knowing how to fix it, and who to ask about it.

Your tax advisor should work with you throughout the year so you pay the least amount in tax, not just when it’s time to file. 

The right tool can help your CPA put a stop to those sleepless nights. 

Healthy

Here’s a truth: staying healthy doesn’t have to mean dramatic overhauls or hours at the gym. Often, it’s the small, sustainable shifts that create the biggest impact—keeping healthy snacks on hand, drinking more water, choosing movement you actually enjoy, or simply pausing to take three deep breaths before your next client call. 

These aren’t “extras”; they’re fuel for showing up as the best version of ourselves in every role we play.

So here’s my encouragement: instead of waiting for the perfect time to get healthy (spoiler: it doesn’t exist), choose one small change you can start with this week. Think of it as investing in your future self—the one who has more energy, more clarity, and more joy to pour into her family, her firm, and her life.

With you on this journey,