One deal can turn into a lifetime of deals.

 

1. Discounting destroys value.
   Lowering your price attracts people who will never respect your work.

2. Reputation buys loyalty.
   When people believe in you, they will pay more and wait longer.

3. One broken promise can erase ten years of consistency.
   Protect your word like it is your most valuable asset. Because it is.

4. Relationship capital outlasts any single transaction.
   When people trust you, one deal turns into a lifetime of deals.