How many times do you hear:
“Most of my jobs come from referrals.”
That’s great.
It’s great UNTIL the well dries up.
Referrals aren’t a growth strategy. They’re luck.
The firms that keep scaling don’t just rely on who happens to know them. They’re intentional about building visibility so the right people know them before the referral even happens.
That means getting in front of decision-makers consistently. Showing authority in your market. And turning your expertise into content that builds trust while you’re focused on running searches.
When you do that, referrals become a bonus, not your lifeline.
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