Make prospects realize they’re missing something.

If you’re struggling to connect with prospects, the best way to cut through the noise is by using FOMO (fear of missing out). 

One thing ALL execs care about: “What am I not doing that my peers already figured out?”

Whether you’re selling something niche, new, or in a crowded space, you can’t just pitch the tool. 

You have to make prospects realize they’re missing something.

Talk about what your customers are doing differently and the results they're getting because of it. 

But don't frame it like this: "Our customers are using our tool and getting X results."

Frame it this way: “A few other leaders in the "your" space are shifting budget into first-party content hubs, and they’re seeing a 20% lift in inbound pipeline because of it.” Or whatever space your are in.