Increase response rates.

After many cold email campaigns, I’ve noticed the same mistakes come up again and again.

Here are the 6 biggest ones:

1. Subject lines don’t grab attention
2. Emails don’t feel personal
3. The problem doesn’t resonate
4. They don’t believe your solution
5. No credibility
6. Weak CTA

Fix these issues, one at a time, and you’ll almost certainly increase response rates.