Does this work better than posting?

 

A LinkedIn tip that surprises most people.

Your comments matter more than your posts.

Not random comments. Strategic ones.

Brian, just pulled 86K impressions from a single comment.

Not a post. A comment.

Why this works:

When you comment on posts from people that your ideal clients already pay attention to, you show up in the right rooms without fighting the algorithm.

Add a clear point of view, and people notice.

The simple move to try:

1. Follow your prospects and their industry leaders on LinkedIn.
2. Click the bell on their profile so you get notified when they post.
3. Check your notifications each time you're on LinkedIn.
4. The moment you see a new post, go and leave a comment.
5. Add one clear thought. Not, "Great post, Brian." Try harder.
6. Do this consistently, at least 5 per day, but aim for more

The hard part isn’t knowing this.

It's knowing what to comment on and what to say without sounding generic or like a bot.