Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Report, 66% of consumers say short-form videos are the most engaging type of in-feed content.
And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy. From educating people on your products and services to sharing quick thought leadership takes, now’s the time to lean in and start experimenting.
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