They make it about themselves:“Help me sell my product.”
“Help me promote my thing.”
That’s not inspiring. That’s not worth doing.
If you want people to amplify your message, you need to flip the script.
You’re not asking them to help you.
You’re inviting them to share in something bigger.
Think of it like this:
– A doctor urging people to take charge of their health isn’t begging for attention. He’s speaking truth to power.
– The strongest messages aren’t about plans or promotions—they’re about beliefs people want to stand behind.
A reshare happens when your words become someone else’s rallying cry.
That’s the secret: it’s never about you.
It’s about them—the belief they get to stand behind when they hit repost.
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