The fastest way to lose their attention.

 

Most overcomplicate their content. They worry about the right format, the best time to post, or how to stand out in a crowded feed. But the truth is, the biggest mistake when auditing content is much simpler than that. Too often, the focus is on the themselves, not the reader. Every post is filled with “I” and “me,” while the audience is left searching for where they fit into the story. That’s the fastest way to lose their attention. If you want your content to attract instead of repel, you need to flip the script. Speak to them—their frustrations, their struggles, their goals. Show that you understand what they’re facing and that you can help solve it. The best part? This is a shift you can make right now. Read your next post before you hit publish and ask yourself: Am I writing to showcase myself, or am I writing to connect with them? Will this help someone feel seen, or will it feel like self-promotion? The difference is subtle, but it changes everything. When people feel understood, they lean in. They trust you. And trust is what turns followers into clients. Your brand is not about spotlighting yourself. It is about building a bridge between your expertise and their needs. Make that shift, and you will notice the results.