Some business owners are always hunting the internet and social media for free answers to their business problems. They want a more sustainable, successful business, but they’re constantly in client crisis mode.
Those free resources they download to help them scale —well, they sit in the inbox and quickly get covered up by client info (or more free resources that they also won’t read).
Other clients are facing emergencies, but they want to create systems and processes so they can spend less time on each one. They know that they need to carve out time to work ON their business, not just IN their business.
When they download resources, they spend the time implementing what is suggested. And they know that freebies can only get them so far. To build their business sustainably, they need to take the concept of growing their business seriously.
The first type will maybe have watched YouTube videos trying to get answers about the things we do.
The second type will use one button for their solution.
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