You can’t scale a business on fear.

 

1. The right clients respect higher prices.
   When you charge more, you attract people who are serious about success. The tire-kickers disappear.

2. Confidence drives conversion.
   If you hesitate when you say your price, they hesitate to pay it. Believe it, or they won’t.

3. Time is irrelevant—outcomes matter.
   You’re not selling hours. You’re selling RESULTS. Price accordingly.

4. You can’t scale a business on fear.
   If you’re afraid to raise prices, you’ll stay small forever. Get uncomfortable. That’s where growth is.