The best time, day, and post format for maximum engagement on X (formerly Twitter):
Posting times might not be as vital as they were in Twitter's early days, but they still seem to affect content performance on X. (We’ll use the names interchangeably here, as many folks still refer to X as Twitter.)
Peak posting time: Tuesday at 9 a.m. is the #1 time for engagement, followed closely by Wednesday at 10 a.m. and 9 a.m.
Best days: Wednesday, Tuesday, and Thursday are the highest-performing days.
Worst time to post: Saturday and Friday see the lowest engagement levels across the platform.
Consistency matters: Mid-morning (9 a.m. – 11 a.m.) on weekdays is the most reliable window for engagement.
The top three times for engagement are:
Rank Best Time to Post Day
🥇 1st 9 a.m. Tuesday
🥈 2nd 10 a.m. Wednesday
🥉 3rd 9 a.m. Wednesday
The best time to post on Twitter or X is 9 a.m. on Tuesday. Tweets posted at this time tend to have the highest engagement rates, according to our analysis of more than 8.7 million tweets.
The next best time to post on Twitter is Wednesday at 10 a.m., followed by Wednesday at 9 a.m.
On most weekdays, the peak hours are similar. Engagement tends to pick up in the early morning, peaking at around 9 a.m. on most days, and petering out in the early afternoon, towards the end of the workday.
Whether you're in EST (Eastern Standard Time), PST (Pacific Standard Time), or IST (Indian Standard Time), the times apply to you.
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