Great Instagram feature.

 

Instagram and TikTok now let you pin up to TWO comments on your Reels and TikToks.

Two!! And honestly?? Most creators are sleeping on this feature entirely. So, let's fix that 

Here's why this is such a big deal: your comment section is prime real estate. It's one of the first things people check after watching your video. So why not use it strategically?

Here are some of my fave ways to use both pin spots 

 If you're a creator:
Pin a top comment that adds to the story. Something like "this is so true, I did this and got 500k views in a week!". Social proof likethis builds  SO much trust and keeps people engaged longer.

Pin your own comment with extra value. Drop a link, a resource, or a "save this for later" reminder. You can even tease the next video here to drive people back to your page.

 If you're a business owner or selling something:

Pin a comment with your offer or link. Something like "Want the full tutorial? Link in bio!". This turns every video into a soft sales tool without being pushy.

Pin a glowing customer comment. Let your community sell for you! A real testimonial right at the top of your comments? That's powerful.

The combo that works SO well: Pin one comment for social proof (from a viewer or customer) and one comment from yourself driving people to take an action. Chef's kiss