Are generational clashes the biggest problem your company isn’t paying attention to? While older folks have had to adapt to a rapidly changing tech space over the last couple of decades, a younger cohort has been born into it.
A study from newly formed revenue orchestration company Clari + Salesloft is diving into the topic—specifically AI usage—and finding the generational divide comes at a pretty penny. According to the report, companies are on average losing $56 billion in productivity annually due to growing generational divides based on AI usage.
The survey shows that 85% of respondents using AI-enabled tools think the technology is improving their performance; however, 64% say they aren’t using the full capabilities available to them—and that number jumps to 75% among the baby boomers surveyed.
“Employees in revenue-generating roles should be one of the biggest beneficiaries of AI, but right now it’s becoming a divider instead of a multiplier,” Clari + Salesloft CEO Steve Cox said in a statement. “When AI is implemented intentionally, it aligns how work gets done and raises the floor for everyone, not just the early adopters.”
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