To view your TikTok analytics, access your profile, select the three lines in the top right corner, then choose “Creator Tools” and “Analytics.” This will take you to your analytics dashboard, where you’ll see three main categories tabbed at the top:
- Overview: A quick snapshot of your account’s performance, including video views, watch times, retention rate, and follower growth over the last seven days (with options to view 28 or 60 days). This is great for follower metrics and spotting what content is performing well.
- Content: Shows how your videos are doing, including likes, comments, shares, and how viewers are finding your posts.
- Followers: Tracks and provides insights into your audience and follower growth. You'll need at least 100 followers to unlock this section, which shows audience demographics and trends in gained or lost followers.
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