Local leadership is not about cherry-picking “ideal” businesses.
It’s about owning the market responsibly.
If we believe small businesses are underserved, then we don’t pre-judge who deserves our time. We serve everyone the same.
Why? Because:
They may need us in the future
They may refer someone who does
They may share your educational material
They may know someone who should be doing this work alongside you
Coverage creates trust.
Trust creates opportunity.
Market ownership requires structure
If you want to steward a local environment, you must know your environment.
That means every business:
Documented
Trackable
Followed up with
Served consistently
Create a spreadsheet or use a free CRM (like HubSpot).
Build a list of every business in your defined area.
Include:
Business name
Address
Phone/email
Notes section
This is not admin work.
This is market stewardship.
Additional commitments
Join your local Chamber of Commerce
Attend local networking events
Be present, curious, helpful, and authentically you — not salesy
Go Social! Follow local social media guidelines so people see you both in town and online
Leadership Reflection
Am I willing to steward the whole market — or only the parts that feel easy?
Your Community Business Owners Will Be Stronger Because of You!
You Got This,
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