Visibility by switching to male profiles?

Women on LinkedIn are reporting view increases of up to 400% after switching their profiles to male pronouns and using more assertive language, according to reports on the platform. 

Users suspected the algorithm was suppressing women's content and formed a campaign group called Fairness in the Feed demanding transparency.

LinkedIn denies using gender as a ranking signal, attributing reduced visibility to increased competition as posts climb 15% year-over-year. 

Women self-promote 28% less than men on social media, partly due to cultural conditioning and fear of negative reactions, it was reported. 

For business owners relying on LinkedIn to attract clients, reduced visibility could directly impact their ability to compete and generate revenue.