The way you talk about your business becomes the way you build it.

 “Try” is a shield for people who don’t want to be held accountable.

I don’t use it. Neither should you.

The most successful people speak with clarity, not confusion.

They don’t “hope.” They plan.

Every time you catch yourdelf self using soft language, it shows you where you are avoiding something.

The way you talk about your business becomes the way you build it.