Wednesday, April 9, 2025

How Emerging Businesses Weather the Storm

 


With President Donald Trump moving ahead with sweeping tariffs, and the European Union saying it stands ready to impose “firm counter-measures,” business owners are anxious, markets are in tumult, and businesses of all sizes are on edge.

Small businesses have particular reason to be concerned, especially if a trade war breaks out and leads to a global recession, as some economists fear. Heere are some key points as small businesses seek to weather trade and economic uncertainty.

  • Tariffs will adversely affect the sustainability of small businesses in both domestic and international markets.

  • A trade war may lead to a recession, and small businesses tend to suffer most during economic contractions.

  • Cost management and marketing are critical to the survival of small businesses during recessions.

  • Maximizing the value of your assets, time, and talent is the best approach.

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