Selling Better with a P.S.

 

Using a “P.S.” in your cold emails is one of the simplest ways to stand out and get more replies. 

                                    Here are 4 ways to use them:

#1: Calling out something personal that doesn't tie into my value prop.

• "P.S. Saw you were homeschooled, me too!".

#2: Pointing them to another channel.

• “P.S. I connected on LinkedIn if you prefer to chat there!".

#3: Offering an alternative CTA.

• “P.S. I can send over a short vid if you prefer that”.

#4: Offering an out.

• "P.S. If it isn't relevant feel free to lmk and I'll stop".

Give one of them a try in this week’s emails!