Not everything is suitable for a lot of businesses. “Not all businesses want a certain – there are some industries and certain-sized companies for whom your service won’t be necessary.
Microbusinesses just don’t have that many requirements, while larger businesses always had an internal finance team.
Some need a wider range of services than other industries but usually didn’t have the capital to hire a full-time finance team.
Once you see something in black and white it becomes much easier to see that winning the right client is more important than winning lots of clients regardless of their size/sector/needs.
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