Pick your charging lane.

 

If your company is charging the least, you’ll attract more sales—at first. But here’s the catch: these are the customers who complain the loudest, haggle the hardest, and bolt the second someone undercuts your price. You’ll work twice as hard for half the money.

If you’re charging the most, everything changes. You attract people who value quality, results, and experience. These clients don’t nickel-and-dime you. They pay, they listen, and they send referrals like it’s their side hustle.

The difference? Mindset and strategy.