Cold outreach rarely yields immediate results, as decision-makers are highly resistant to unfamiliar approaches. However, focusing on established relationships leverages trust and credibility that already exist.
Cold outreach rarely yields immediate results, as decision-makers are highly resistant to unfamiliar approaches. However, focusing on established relationships leverages trust and credibility that already exist.
- Trust is already built: Decision-makers are more receptive when someone they trust introduces a new solution, reducing skepticism and resistance.
- Faster engagement: Established relationships accelerate the decision-making process, as there’s already a level of comfort and familiarity.
- Higher conversion rates: Leveraging these connections results in more productive and successful outcomes compared to starting from scratch.
By marketing to existing relationships, you can achieve quicker access, meaningful conversations, and better overall results.
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