- Research Before Reaching Out:
Know who you’re talking to. Understand their business, pain points, and recent wins. Tailor your message to show you get them.
- Use Multiple Touchpoints:
Don’t rely on just one LinkedIn message or email. Mix in voice notes, brief video messages, or even SMS where appropriate. Personalized touchpoints show effort and break through the noise.
- Set Clear Intentions:
Before you hit send, ask yourself: Is this message useful? Does it respect their time? If the answer is yes, you’re on the right track.
- Embrace Follow-Up as Service:
Most deals happen after 5-7 touches. Following up isn’t pestering it’s persistence paired with value. Make every follow-up about adding something new or helpful, not just repeating the ask.


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