Write down the first monthly income goal you ever had in business.
Was it 5K? 10K? 100K? Call it out.
Check your current actions against that number.
Are you operating like someone who deserves to hit it?
Decide if that goal still reflects the life you want.
If not, set a new one. Stretch yourself.
You don’t grow by waiting. You grow by walking through the fire.
Most people want the reward without the reps. It doesn’t work like that.
You’ll lose more from inaction than the wrong action.
Making moves beats sitting still every time.
Nobody owes you anything.
Success comes when you stop expecting someone else to hand it to you.
Confidence comes from closing loops.
Start what you finish. Finish what you start.
You can’t grow past goals you’re afraid to say out loud.
Clarity creates movement. Vagueness keeps you stuck.
Most people outgrow their goals but keep living like they’re still the dream.
You don’t need new motivation. You need a new target.
Comfort is the real trap.
When the money gets “good enough,” so does the effort.
The number doesn’t matter unless the vision behind it is real.
Know what that money is actually for.
Here are the industries that typically invest now:
Retailers: Preparing for back-to-school and Q4 inventory
Landscapers & Contractors: Buying materials ahead of fall projects
Medical & Dental Practices: Upgrading equipment before year-end
Gyms & Studios: Launching fall promos and seasonal marketing
Tip: They don’t need funding “later”—they need it before the busy season hits.
You’re either moving forward or making excuses. There’s no neutral.
You don’t need more time. You need more clarity.
The right actions get real simple when you get real honest.
No one will out-care you.
If you don’t go all in, no one else will either.
You can’t outsource belief.
That part’s on you.
You don’t grow by waiting. You grow by walking through the fire.
Most people want the reward without the reps. It doesn’t work like that.
You’ll lose more from inaction than the wrong action.
Making moves beats sitting still every time.
Nobody owes you anything.
Success comes when you stop expecting someone else to hand it to you.
Confidence comes from closing loops.
Start what you finish. Finish what you start.
Write down one thing you’ve been putting off.
Then take one action on it today. Not tomorrow. Not “when you feel ready.” Today.
Audit where you're seeking permission.
Are you waiting for a sign… or are you gonna be the one who makes the decision?
Say no to one thing that's pulling you off mission.
Not everything deserves your energy. Protect your focus.
Let’s talk about what you’re dealing with right now and explore a few practical strategies that can help you move forward with confidence, even if the road ahead is still a little murky.
Let’s be real: everything’s more expensive. From raw materials to utilities to wages, it’s a lot. With tariffs, inflation and supply chain issues driving prices even higher, you’re probably finding it harder to keep those profit margins intact. And while some are hopeful that new policies could bring a little relief, those changes may take time. So the question is, how do you keep your costs under control today?
With a new administration, there’s usually a lot of talk about regulations—some getting tougher, others getting scaled back. Keeping up with these changes is no small task, and for many, it means more than just paperwork. You might need to update equipment, adjust your processes, or retrain your team to stay compliant. All of this takes time and, let’s face it, money. Having the flexibility to respond to these shifts is essential, but that’s easier said than done when every dollar counts.
If you’re trying to hire or retain skilled employees, you’re probably feeling the pinch. With more businesses competing for fewer qualified workers, wages are up, and attracting great talent is no small feat. Plus, with potential policy changes around labor and immigration, it’s hard to know what’s coming next. You want to keep your team strong and motivated, but how do you do that without overextending your budget?
Cash flow is the lifeline of any business, and in today’s economic climate, securing reliable cash flow feels like a constant juggling act. Between high interest rates and limited access to capital, finding the funds to keep things running smoothly has gotten tougher. You need a steady cash flow not just to cover daily operations, but to prepare for any curveballs that might come your way. So, how do you make sure your finances are stable enough to handle the unexpected?
Let’s talk about staying competitive. You know that innovation is key to keeping your edge—whether that’s improving processes, upgrading technology, or developing new products. But all of that costs money, and with so many other expenses on your plate, it can feel risky to invest in growth. You want to keep pushing forward, but how do you do that without putting your financial stability at risk?
Despite all these challenges, there are ways to turn them into opportunities for growth and resilience. And here’s the thing: you don’t have to figure it out alone. There are strategies and programs designed to help business owners like you tackle these exact issues. By using certain tax incentives and financial tools, you can ease some of these pressures and keep more cash on hand to support your business.
Let’s break down a few of these tools:
R&D Tax Credit: If you’re investing in new products, processes, or technology, you may qualify for the R&D tax credit. This isn’t just for tech companies—it’s for any business improving what they do. The credit lets you offset a portion of your R&D expenses, meaning you get some of that money back to put towards staying competitive.
Cost Segregation: If you own or have invested in a building, a cost segregation study could be a game-changer. By reclassifying certain parts of your property, you can speed up depreciation and unlock significant tax savings sooner. This can help free up cash that you can then reinvest in your business—whether that’s keeping up with new regulations or funding those important upgrades.
Work Opportunity Tax Credit (WOTC): In today’s hiring market, every bit helps. The WOTC offers tax credits when you hire from specific targeted groups, which can help ease hiring costs. Plus, it’s a great way to diversify your team and bring fresh perspectives into your business.
As the new administration settles in, the best thing you can do is get proactive with your finances. These tax incentives and strategies aren’t just about lowering your tax bill—they’re about building a stronger foundation for your business. By getting ahead of costs, keeping your cash flow stable, and reinvesting in your growth, you’ll be ready to tackle whatever comes next.
If you’d like to explore how these strategies could work for you, let’s chat. We’re here to help you turn today’s challenges into opportunities and set your business up for success in 2025 and beyond.
Tell me, do you want to know if you’re trapped by a limiting belief? Answer these questions and find out— |
|
These are not random behaviors. They are signs of deep unconscious beliefs shaping your life. |
Your beliefs are the blueprint of your identity. Change the blueprint, and you’ll finally be free to build the life you want. |
Let’s cut to it. |
You’re sitting on a mountain of potential… but you’re waiting. |
No one’s coming. |
Not the investor. |
You’re the one with the vision. |
🎯 Believes in your dream—even when you doubt it
💡 Encourages your ideas—even when they sound crazy
💪 Supports your ambition—even on the days you're tired
🔥 Brings out your best—when you'd rather hide
Roy T. Bennett nailed it when he wrote:
“Surround yourself with people who believe in your dreams, encourage your ideas, support your ambitions, and bring out the best in you.
This week, take a moment to appreciate the believers in your life—and be that person for someone else. Your mountain might seem impossible alone, but with the right support… you just might move it.
Let’s make this week count—value your corner, then step forward together.
The e-commerce giant said it’s increasing average pay to more than $23 per hour and average total compensation to $30 per hour with a new benefits package that includes a reduced-cost healthcare plan at $5 per week and $5 copays.
Here’s a truth nobody likes to say out loud:
Growth lives in discomfort.
If you want to level up, whether in business, or life, you have to get comfortable being uncomfortable.
Your next breakthrough won’t come from playing it safe or sticking to what feels familiar. It comes from pushing past your limits, taking smart risks, and embracing the grind when it’s hard.
Think about the gap between where you are now, and where you want to be.
That gap? It’s discomfort.
Lean into it.
Sit with it.
Grow through it.
Comfort might feel safe. But safety doesn’t build champions.
Discomfort does.
If you want different results, you have to make different moves. That means getting real about what you’re willing to tolerate, and what you’re not.
Where are you choosing to settle today?
In 1998, Warren spoke to a group of students at the University of Florida Business School. He asked them a powerful question. He said, "If you could buy 10% of one classmate’s future success, who would you pick?" He told them they shouldn't pick the person with the best grades or the highest IQ. Instead, they should choose someone who is kind, honest, works hard every day, and has strong character.
Warren didn't move to Wall Street in New York City like most investors and traders. He chose to stay in Omaha, Nebraska because it was a quiet place where he could focus on what truly matters. He still lives in the same house he bought in 1958 for $31,500. Warren continues to drive his 2014 Cadillac XTS and even purchased it with hail damage to get a better price. Warren Buffett has promised to give away 99% of his wealth to charity. His life lessons teach all of us that real success isn't about how much money you make, the size of your house, or what you have. It's about staying humble and giving back.
With just six weeks remaining until the September 15th tax filing deadline, time is running out to lock in your 2024 tax savings. If you have not yet finalized your tax strategies, now is the time to act—our studies typically take up to 6 weeks to complete.
New Opportunity Alert: Thanks to recent changes, companies with under $31M in gross revenue can now retroactively claim and expense R&D costs, unlocking significant refunds and credits for past years. Don’t miss this chance to recover cash that would otherwise stay with the IRS.
We can help you capture every available opportunity, including:
We talk a lot about work-life harmony here, and one thing I keep hearing from readers—whether they’re just launching a firm, running a business or leading a seasoned team—is how easy it is to forget ourselves in the process. We schedule the clients. We manage the team. We respond to the emergencies. But we rarely put ourselves on the calendar.
Let this be your reminder today:
You are allowed to slow down.
You are allowed to change your mind.
You are allowed to learn as you go.
Sometimes the most productive thing we can do is pause. Whether that’s a quiet morning walk before the chaos, a weekly coffee with a friend who just gets it, or a family game night that pulls us out of the spreadsheet and back into what matters—those moments are what keep us grounded.
You don’t have to prove how strong you are by going it alone. You already are strong. You already are brave. And you’ve already done more than you probably give yourself credit for.
So today, take a breath. Reflect on how far you’ve come. And if things aren’t going according to plan, remember—you can always course correct. You’ve got this.
You can’t be mad about not hitting your goals if you don’t know what they are.
Vague goals create vague results.
Most people are scaling chaos, not companies.
Without clarity, your “growth” is just a bigger mess.
Data, not drama.
Results don’t come from emotion. They come from execution.
Success starts with clarity.
What do you want? What do you NOT want? Be specific.
If you don’t have a plan, you’re just playing dress-up as a business owner.
No one’s coming to save you. Own the game or get played.
What got you here won’t get you there.
New goals require new actions. Period.
Being “busy” doesn’t mean you’re winning.
The scoreboard never lies. Look at the numbers.
If your results suck, change the inputs.
Calendar. Conversations. Community. Fix it at the source.
Got that sinking feeling as the weekend draws to a close? Same.
 | Give yourself a Monday treat to look forward to |
| Set a mindful intention for how you want to feel next week |
| Establish a Sunday night ritual that’ll ease you into a good night’s sleep |
After the children tossed their balloons into the hall, the teacher moved through the hall mixing them all up.
The kids were given five minutes to find the balloon with their name on it, but though they searched frantically, no one found their own balloon.
Then the teacher told them to take the balloon closest to them and give it to the person whose name was on it. In less than two minutes, everyone was holding their own balloon.
The teacher said to the children, “These balloons are like happiness. We won't find it when we're only searching for our own. But if we care about someone else's happiness... it will ultimately help us find our own.”
Here's to spreading happiness,
People think they’ll become a better person after they get rich.
Nicer. More generous. More disciplined. More respected.
But the truth?
If you’re insecure, selfish, and reactive now… money will just hand you a microphone.
It’s not a makeover. It’s a magnifier.
You need a better system.
Try this:
Batch your content once a month.
Film 3–4 short videos in one hour. That’s your foundation.
Use ChatGPT to build around it.
Turn each video into a few text posts. Keep your tone. Skip the fluff.
Comment with intention.
Targeted comments > random scrolling. Show up where your audience already is.
Set daily outreach metrics.
Track it. Stick to it. This is where consistency compounds.
The ROI of 60 focused minutes a day?
→ More visibility
→ More inbound leads
→ More warm, ready-to-talk clients
LinkedIn still works…if you do it with intention.
Don’t wait for “more time.”
Build a system that runs without it.
Audit where you’re feeling the most pressure.
Is it time? Team? Revenue? Write it down and get honest.
List what you’re tolerating that’s draining you.
Broken systems. Poor communication. Dead weight. Call it out.
Ask yourself: “If I was advising ME… what would I tell myself to do next?”
Then listen. You probably already know the answer.
Most employers want to support their teams better—but budgets make it tough. That’s where Zero Cost Benefits come in. With expert-driven strategies and a proven implementation process, we help you offer meaningful, IRS-compliant health enhancements that save money for both you and your employees.
More Take-Home Pay: Employees will see an increase in their paycheck due to tax-efficient benefit structuring. Effectively giving your employees a raise at no cost to you.
Stand Out as an Employer: Offer access to high-value health services—an uncommon perk that makes your company more attractive and keeps employees longer all at no cost to you.
Stand Out as an Employer: Offer access to high-value health services—an uncommon perk that makes your company more attractive and keeps employees longer all at no cost to you.
All Delivered Through Our Proprietary System:
Our proprietary platform powers every Zero Cost Benefits rollout—ensuring simplicity, accuracy, and compliance. From eligibility to onboarding, we automate what others complicate.
You can’t outwork a broken model.
If your business only works when you grind, it’s not a business. It’s a trap.
Success without freedom is just a prettier prison.
You don’t need more money. You need more margin. More space. More peace.
You’re not weak for feeling overwhelmed.
You’re just carrying too much without the right support.
The right circle isn’t a luxury. It’s a lifeline.
Isolation kills more businesses than bad strategy ever will.
Clarity creates speed.
Once people know exactly what to do, things move fast and right.
What gets tracked gets improved.
The scoreboard is your best feedback tool. Use it weekly.
Owners deal in data. Mules deal in drama.
If you want to lead, stop guessing. Bring the numbers and fix what’s not working.
You can’t be mad at results you didn’t plan or communicate.
If the outcome matters, so should the roadmap.
Remove the bottlenecks. Replace yourself where needed. That is freedom.
The right circle makes everything easier.
Not because you do less, but because you finally learn what actually works.
You grow faster when you stop pretending to know it all.
The ones who win are the ones who listen and apply.
Most people are still taking notes while the winners are already executing.
Speed matters. Leverage matters more.
There are a lot of parallels between entrepreneurship and racecar driving—you’re always thinking three turns ahead and figuring out how quickly you can accelerate safely to reach your next goal.
The real value in any transaction is the person behind it.
The greatest companies in the world aren’t built on spreadsheets.
They’re built on people with belief. With fire. With vision. With value.
It's not about buyers wallets; it's about them as a person.
A Quick Example:
A teenager starts filming training videos in his garage, offering free tips on social media. No fancy cameras. No polished brand. Just raw value shared consistently.
Today?
He’s running a 7-figure online fitness brand. Not because he “had money” or “knew people.”
But because he became the asset—valuable, consistent, and impossible to ignore.
If you become known as someone who delivers value, and you take that value to the masses with bold, strategic outreach—dollars will chase you down.
So, here’s your challenge this week:
👉 Ask yourself: What value do I carry that no one else can offer like me?
👉 Then: Am I putting it in front of people in a way that multiplies?
Because when you start to understand that the person the real asset, everything changes.
Go be valuable. Go be bold.
And watch what follows.
P.S. We work with business owners nationwide and Monday we had our monthly call and they explained why only a small percentage of R.E. agents, insurance brokers, loan brokers, our own advisors, financial consultants and medical providers are doing well. They showed what is going on (not a lack of funds) and how to get in front of this dilemma. I now have that recording & would be happy to forward that to you if you like. Just send an email to me at Lgpotter33@gmail.com or text 847/872/4047
