Brick-and-mortar small-business owners are often reticent to spend their small amount of free time learning creative tools or how to build a successful social media strategy. The stay-at-home order has created both the time and the need to lean far more heavily on digital marketing.
The wisest businesses will take advantage of remote collaboration platforms that allow employees to work with each other asynchronously. Slack and Microsoft Teams have seen dramatic rises in usage.
The combination of skilled people at home needing to make money and bored people at home looking to enrich or entertain themselves is a recipe for a booming population of micro-entrepreneurs. One person with a skill in demand can find an audience. It may, or may not, surpass the earning potential of whatever the person was doing before, but it will open many people’s eyes to new possibilities.
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